Group Product Manager - Ads

PT GOTO GOJEK TOKOPEDIA TBK; Daerah Khusus Ibukota Jakarta; Hybrid; IDR 500.000.000 - 750.000.000; Full time

Job summary

A leading technology firm in Indonesia is seeking a strategic Group Product Manager to lead its Ads Platform team. You will define the vision and roadmap for the advertising platform while driving product strategy and innovation. The ideal candidate has over 8 years of experience in product management, particularly in ad tech. This role is crucial in empowering merchants and enhancing their advertising capabilities within the ecosystem.

Benefits

Competitive salary

Career growth opportunities

Qualifications

• 8+ years of experience in product management, ideally in ad tech, marketplaces, or SaaS platforms.
• Strong understanding of advertising ecosystems including CPC/CPM models.
• Data-oriented with excellent analytical skills.

Responsibilities

• Define and lead the product vision and roadmap for the internal ads platform.
• Build and scale self-serve ad solutions for merchants.
• Drive ad product strategy and innovation.

Skills

Product management in ad tech

Leadership skills

Analytical skills

Strategic planning

Communication skills

Education

8+ years in product management

Job description

We are seeking a strategic and execution-focused Group Product Manager to lead our Ads Platform team. In this role, you will define and drive the vision, roadmap, and go-to-market strategy for our end-to-end advertising platform and tooling, empowering merchants and brands to grow their businesses. This role sits at the intersection of monetization, merchant experience, and ad tech innovation—requiring deep product intuition, business acumen, and operational excellence.

You will lead a cross-functional product group comprising product managers, designers, analysts, and engineers to build scalable tools for self-serve ad creation, bidding, reporting, targeting, and billing. You'll be responsible for growing ad revenue, improving ad performance, and ensuring our merchants have a seamless experience managing campaigns within our ecosystem. You will work closely with commercial, marketing, data science, and engineering leadership to ensure alignment on platform capabilities, monetization strategy, and long-term product scalability.

Previous experience building and scaling ads platforms and merchant tooling is preferred. This is a highly impactful role for someone excited to shape the future of advertising in Indonesia and influence how millions of local merchants grow their business.

What You Will Do

• Define and lead the product vision and roadmap for our internal ads platform, aligning with company-wide growth and monetization goals.
• Build and scale self-serve ad solutions for merchants, including sponsored listings, display ads, targeting tools, and campaign performance reporting.
• Drive ad product strategy and innovation, balancing revenue optimization with user experience and long-term platform sustainability.
• Lead and mentor a team of 5+ product managers, helping them grow while ensuring high-quality execution and strategic alignment across teams.
• Partner closely with sales and merchant teams to understand merchant needs, pain points, and opportunities to grow adoption and spend.
• Represent the ads function in leadership forums, contributing to broader company strategy and collaborating with executive stakeholders.

What You Will Need

• A minimum of 8+ years of experience in product management, ideally in ad tech, marketplaces, or SaaS platforms, with at least 3 years in a leadership role.
• Strong understanding of advertising ecosystems, including CPC/CPM models, real-time bidding, targeting, attribution, and analytics.
• Ability to make the right tradeoff decisions to balance the interests of the food delivery business and consumer experience with merchant ROAS.
• Data-oriented with excellent analytical skills; able to dig into data to discover nuances and define & measure success on every project. Prior experience with experimentation is needed.
• Strong strategic planning and organizational skills
• Excellent written & verbal communication skills focused on improving collaboration, understanding & information exchange across all stakeholders
• Able to work with agile product development teams and identify new ways to help your team be productive. Experience of working with distributed teams is desired

About The Team

Join Gojek's Product Management team, a hub of innovation and collaboration, to revolutionize everyday experiences at scale while embracing a culture that values creativity and meaningful impact. The Ads Platform team focuses on building tools to power Gojek merchants’ growth. We’re building an ads platform used by both GoFood merchants and external brand advertisers.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels onour respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

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Computer Software & Networking 1,001-5,000 employees

Established in 2010 as a motorcycle ride-hailing phone service in Indonesia, GOJEK has since evolved to provide on-demand transport and lifestyle services that move the city.

GOJEK first established its international footprint in 2018 when the Indonesian first ‘Unicorn’ company entered Vietnam, followed with Singapore, Thailand and The Philippines. Driven by the spirit of spreading positive social impacts through technology, GOJEK’s expansion aims to improve the quality of life of our customers by ensuring efficiency in each market and to be the solution of every day’s frustration.

As a true local startup, GOJEK’s mobile application is now the number one online service booking app in Indonesia, with more than 125 million downloads as of December 2018, 21 line of services spread out in over 170+ cities across Southeast Asia, with more to follow in the coming years.

Established in 2010 as a motorcycle ride-hailing phone service in Indonesia, GOJEK has since evolved to provide on-demand transport and lifestyle services that move the city.

GOJEK first established its international footprint in 2018 when the Indonesian first ‘Unicorn’ company entered Vietnam, followed with Singapore, Thailand and The Philippines. Driven by the spirit of spreading positive social impacts through technology, GOJEK’s expansion aims to improve the quality of life of our customers by ensuring efficiency in each market and to be the solution of every day’s frustration.

As a true local startup, GOJEK’s mobile application is now the number one online service booking app in Indonesia, with more than 125 million downloads as of December 2018, 21 line of services spread out in over 170+ cities across Southeast Asia, with more to follow in the coming years.

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