Group Head PBU

WPP Media Limited; Jakarta Pusat; On-site; IDR 300,000,000 - 520,000,000; Full time

Job summary

WPP Media Limited is seeking a talented Activation Manager – Programmatic to drive day-to-day campaign performance across DSPs such as DV360 and The Trade Desk. You will optimize activation workflows, set strategies, and collaborate with internal teams to deliver measurable KPI improvements for Amazon across markets.

Ideal candidates have 5+ years in programmatic platforms, strong data analysis skills in MS Excel, and the ability to articulate technical concepts to non-technical stakeholders.

Qualifications

• 5+ years of exposure to programmatic platforms with understanding of activation workflow.
• Proficiency in MS Office, especially Excel, for reporting and data analysis.
• Ability to articulate technical concepts to non-technical audiences.
• Deep knowledge of programmatic technology stacks and internal processes.
• Technical aptitude and data-focused mindset.

Responsibilities

• Manage day-to-day performance of campaigns across DSPs DV360 and TTD.
• Meet KPIs with timely, error-free set-up, execution and reporting.
• Execute optimizations to exceed KPIs; define strategies (targeting, bidding, platforms, data usage).
• Argue based on historical data and implement strategies on active campaigns.
• Collaborate with agency teams to deliver best-in-class solutions achieving KPI results.
• Communicate with other departments to facilitate client requests.
• Manage budget effectively to optimize delivery.
• Maintain a healthy and positive team environment.

Skills

Programmatic platforms

Campaign activation

Data analysis

Technical communication

Tools

MS Excel

MS Office

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

We are searching for a talented and enthusiastic individual to join our OpenDoor team as an Activation Manager – Programmatic. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including Amazon’s cross-channel marketing & Prime Video

RESPONSIBILITIES

Successfully managing day-to-day performance of campaigns across different DSPs - DV360 and TTD.

Able to meet campaign KPIs on time and error free set-up execution and reporting.

Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization.

Able to make compelling arguments based on historical data and implement the strategies on active campaigns.

Working with agency internal team to develop best‑in‑class solutions to achieve best results in KPIs.

Communicate to other departments in the organization to facilitate client requests.

Effectively manage the budget while optimizing the same towards optimal delivery.

Maintain health and positive environment within the team.

QUALIFICATIONS

5+ years of exposure to the programmatic platforms with understanding of activation (campaign setup) workflow.

Understanding of MS Office product suite including MS Excel for reporting and data analysis.

Being able to articulate technical concepts to non-technical audience, including programmatic terminology.

In-depth knowledge of programmatic technology stack’s inner working processes.

Technical aptitude and affinity for data & related conversations.

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