Go-To-Market Associate

PT Solusi Gadai Pintar; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A financial services company in Jakarta Utara is seeking a Project Manager to lead go-to-market initiatives. You'll manage project execution from launch to scaling, coordinating between business functions and engaging directly with customers. This role requires a Bachelor's degree and strong project leadership skills, along with the ability to thrive in a fast-paced environment.

Qualifications

• Minimum Bachelor’s degree with at least 1 year of experience in project management or business operations.
• Proven track record of leading projects and delivering results.
• Ability to analyze data and use insights to drive decisions.

Responsibilities

• Manage end-to-end execution of lending initiatives and new branch launches.
• Serve as the operational hub across various teams.
• Build direct relationships with customers to understand needs.

Skills

Project management

Cross-functional coordination

Customer engagement

Market analysis

Performance tracking

Problem-solving

Communication

Education

Bachelor's degree

Job description

Lead and Drive Go-To-Market Projects: Manage end-to-end execution of lending initiatives, from new branch launches, pilot programs, scaling online marketing, to field activations.

Cross-functional Coordination: Serve as the operational hub across Business Development, Marketing, Operations, Product, and Risk teams.

Customer Engagement: Build direct relationships with customers to better understand needs, gather insights, and strengthen loyalty.

Market Intelligence and Strategy Refinement: Analyze competitor actions, customer behavior, and campaign outcomes to sharpen GTM strategies.

Performance Tracking: Monitor KPIs such as loan disbursement growth, branch productivity, customer acquisition, and marketing ROI. Provide structured updates and insights to leadership.

Operational Playbook Development: Create scalable, repeatable playbooks for branch expansion, online-to-offline customer journeys, and local activations.

Support Branch and Online Growth: Coordinate expansion efforts — helping grow our branches and boost customer acquisition through integrated online and offline marketing.

Requirements

Minimum Bachelor’s degree with at least 1 year of experience in project management, GTM execution, business operations, or consulting.

Strong project leadership: You own the plan, drive execution, and deliver results.

Excellent coordination skills: You align and energize multiple teams toward shared goals.

Structured problem-solver: You break complex problems down and tackle them pragmatically.

High agility and ownership: You thrive in a dynamic, fast-moving environment and act with urgency.

Data-driven thinker: You back decisions with data, insights, and structured analysis.

Outstanding communicator: You engage field teams, leadership, and customers with clarity and empathy.

Builder’s mindset: You’re motivated by growth, energized by execution, and obsessed with tangible impact.