Global Marketing Specialist

VICII; Kota Bandung; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A luxury startup in Bandung is seeking a strategic Brand Marketing Specialist to lead brand campaigns and drive growth. The ideal candidate has over 5 years of experience in brand marketing and is comfortable with digital marketing and PR. This role offers a competitive salary and direct collaboration with creative teams.

Benefits

Competitive salary

Opportunity to shape cultural impact

Collaborative work environment

Qualifications

• 5+ years of experience in brand marketing or related fields.
• Strong understanding of PR, influencer, and partnership management.
• Excellent writing skills in English.

Responsibilities

• Develop and execute brand campaigns with measurable growth outcomes.
• Coordinate PR outreach and influencer seeding.
• Plan, launch, and optimize paid ads across various platforms.
• Oversee SEO and content strategy for organic traffic growth.
• Manage the email marketing funnel.
• Track and analyze performance metrics for refinements.

Skills

Brand marketing

Digital marketing

PR management

Influencer marketing

SEO

Email marketing

Analytical skills

Tools

Meta Ads

TikTok Ads

Google Ads

Shopify

Klaviyo

Job description

Overview

VICII is a next-generation startup lab dedicated to multidisciplinary experimentation and cultural impact, operating at the intersection of fashion, design, art, architecture, and music. Rooted in timeless beauty and bold modernism, our work is a fusion of visual poetry and strategic innovation.

Who You Are

You are a thoughtful and strategicBrand Marketing Specialist with experience across luxury, wellness, lifestyle, or boutique e-commerce. You understand that marketing is not just about sales, but about building cultural presence, shaping narratives, and nurturing emotional resonance. You are equally comfortable planning campaigns and executing them — whether through PR outreach, influencer seeding, SEO-driven content, or paid advertising funnels.

You think in systems: how storytelling flows into engagement, how engagement flows into purchase, and how purchase flows back into loyalty. You are curious about culture, sensitive to aesthetics, and motivated to help build a brand that feels more like amaison than a store.

Your Role

As Brand Marketing Specialist, you will be the guardian of VICII’s growth engine— translating its poetic brand vision into measurable visibility, conversion, and loyalty. You will design and execute campaigns, build influencer and PR relationships, oversee paid and organic channels, and work closely with the Creative Director and design team to ensure that every activation reflects VICII’s luxury identity.

Key Responsibilities

• Develop and execute brand campaigns that integrate storytelling with measurable growth outcomes.
• Coordinate PR outreach and influencer seeding with carefully curated luxury, wellness, and design voices.
• Plan, launch, and optimize paid ads (Instagram, TikTok, Pinterest, Google) with a focus on CAC and AOV efficiency.
• Oversee SEO and Journal content strategy, ensuring cultural authority and organic traffic growth.
• Build and manage the email marketing funnel (“Ritual Letters”), integrating segmentation and retention tactics.
• Collaborate with the design team on campaign visuals, copywriting, and brand tone across all platforms.
• Track and analyze performance metrics (CAC, ROAS, repeat purchase rate, engagement) and recommend refinements.
• Research and monitor competitors, market trends, and luxury marketing best practices.

What You Bring

• 5+ years of experience in brand marketing, digital marketing, or growth marketing (luxury, fashion, lifestyle, or wellness preferred).
• Strong understanding of PR, influencer, and partnership management.
• Hands-on experience with Meta Ads, TikTok Ads, Google Ads, and retargeting funnels.
• Knowledge of SEO, email marketing (Klaviyo/Mailchimp), and content strategy.
• Excellent writing skills in English for captions, emails, and content.
• Sensitivity to luxury branding, visual storytelling, and cultural positioning.
• Analytical mindset: comfortable reading dashboards, extracting insights, and optimizing spend.
• Ability to manage multiple projects with clarity, calmness, and precision.

Bonus

• Previous experience in luxury, wellness, or high-end lifestyle brands.
• Contacts in the PR and influencer ecosystem (Europe or global).
• Familiarity with Shopify, Webflow, and marketing automation tools.
• Creative background in copywriting, content creation, or art direction.
• Interest in sleep culture, rituals, and poetic storytelling.

What You’ll Gain

• A defining role in shaping the growth and cultural impact of a new luxury house.
• Competitive salary based on experience (range: IDR 8,000,000–12,000,000 per month).
• Opportunity to work at the intersection of marketing, storytelling, and culture.
• Direct collaboration with the Creative Director and design team on campaigns of cultural ambition.
• A workplace culture rooted in artistic excellence, emotional resonance, and thoughtful ritual.

How to Apply

If this resonates with your skills and ambitions, we would love to hear from you.

Please send your PORTFOLIO, CV, and a short note about why you’d like to join VICII to:

[e-mail]

Subject line: Brand Marketing Specialist – [Your Name]

Applications will be reviewed on a rolling basis. Early submissions are encouraged.