Global Influencer Marketing

NetEase Games; Indonesia; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

An innovative company is seeking a dynamic individual to join their team in the influencer marketing space. This role involves utilizing major social media platforms to identify and evaluate gaming influencers, ensuring high-quality collaborations that align with advertiser requirements. The ideal candidate will have experience in influencer marketing, strong bilingual communication skills, and a proactive approach to teamwork. Join this forward-thinking organization to contribute to impactful marketing campaigns in the gaming industry and help shape the future of online education and learning solutions.

Qualifications

• 1-3 years of experience in influencer marketing or equivalent.
• Ability to communicate effectively in English and Chinese.

Responsibilities

• Identify and evaluate gaming influencers on social media platforms.
• Support management of KOL marketing campaigns.

Skills

Influencer Marketing

Social Media Proficiency

Communication Skills

Teamwork

Bilingual (English and Chinese)

Education

Bachelor's Degree (preferred)

Tools

YouTube

Instagram

TikTok

Job description

Youdao is a leading intelligent learning company under NetEase, dedicated to developing innovative, AI-driven educational products and services. With a mission to empower users through advanced learning technologies, Youdao offers a range of digital tools and platforms that support language learning, academic education, and professional development worldwide. Join us to make a meaningful impact in the evolving world of online education and learning solutions.

Responsibilities:

• Utilize key overseas social media platforms, including YouTube, Instagram, TikTok, and others, to identify and evaluate gaming influencers based on advertiser requirements, focusing on high-quality accounts with strong content and engagement. Assist in negotiating collaboration pricing.
• Support the management of KOL (Key Opinion Leader) marketing campaigns, participating in tasks such as script development, progress tracking, video translation, and post-campaign analysis.
• Respond promptly to assignments, ensuring timely and high-quality delivery.

Required Qualifications:

• 1-3 years within the influencer marketing space or equivalent experience
• Familiarity with popular gaming titles (e.g., Minecraft, Roblox) is preferred.
• Strong proficiency in various social media platforms, especially international ones.
• Ability to work effectively in both English and Chinese, with strong reading and writing skills in both languages.
• Excellent communication and teamwork skills, with a proactive approach to responding to tasks and feedback.