Global Go-To-Market (GTM) Manager

PT Junyi Jaya Indonesia; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A dynamic tea drink brand from Indonesia is seeking a Global GTM Manager to spearhead product success in diverse markets. This role involves overseeing launch strategies, coordinating with teams, and leveraging market insights to enhance product visibility and performance. Ideal candidates will have a background in F&B or FMCG sectors, strong project management skills, and a passion for innovative brands.

Benefits

Dynamic team culture

Opportunities for rapid growth

Regional exposure with impact

Qualifications

• 4+ years experience in GTM or product marketing.
• Strong project management skills for cross-functional initiatives.
• Fluent in English; Mandarin or Bahasa Indonesia is a plus.

Responsibilities

• Lead cross-functional GTM execution for product rollouts.
• Develop pricing and gross margin strategies.
• Conduct post-launch reviews and gather feedback.

Skills

Project Management

Data Analysis

Communication

Collaboration

Education

Bachelor’s degree in Business or Marketing

MBA or equivalent experience

Tools

Excel

Looker

Tableau

Job description

MOMOYO is a fast-growing new-generation tea drink brand originating from Indonesia and expanding rapidly across Southeast Asia. We are on a mission to bring happiness through fun, innovative drinks and experiences, driven by our passion for quality, creativity, and community. Now, we are looking for a highly capable Global GTM Manager to join us and drive product success across markets.

Key Responsibilities:

Product Launch & Market Entry

Lead cross-functional GTM execution for new product rollouts from strategy to execution across global markets.

Coordinate with R&D to ensure smooth transition from product development to commercial launch.

Develop pricing and gross margin strategies aligned with business goals.

Ensure all internal stakeholders (marketing, supply chain, regions) are aligned with launch timelines and KPIs.

Marketing & Campaign Integration

Collaborate with the brand and creative teams to build compelling 360° launch plans, including offline events, social media content, and promotional materials.

Provide local market teams with toolkits for execution including campaign guidelines, product USP, talking points, and digital assets.

Oversee and optimize product visibility across delivery platforms, influencer campaigns, and partnership activations.

Project Management & Execution

Own the planning and on-time delivery of GTM projects across regions; track progress, resolve blockers, and provide clear updates to leadership.

Work closely with regional teams to ensure tailored implementation and feedback collection for further iteration.

Conduct post-launch reviews and summarize key learnings to improve future launches.

Insights & Strategy

Leverage data and market research to generate actionable insights on consumer behavior, competitor trends, and product performance.

Collaborate with data teams to build dashboards that track product lifecycle performance and early warning signals.

Support quarterly and annual GTM planning in collaboration with product and commercial leadership.

Qualifications:

Bachelor’s degree in Business, Marketing, or related field; MBA or equivalent experience a plus.

4+ years experience in GTM, brand management, or product marketing, ideally in F&B, FMCG, or lifestyle sectors.

Strong project management skills and ability to lead cross-functional initiatives across multiple markets.

Data-driven with solid analytical skills; proficiency in Excel and/or data tools (e.g., Looker, Tableau) preferred.

Excellent communication and collaboration abilities.

Fluent in English (spoken and written); Mandarin or Bahasa Indonesia is a strong plus.

Able to thrive under pressure, manage ambiguity, and make decisions quickly.

Passionate about food, beverage, and lifestyle culture.

What We Offer

The chance to shape the growth of one of Southeast Asia’s most exciting F&B brands.

A highly dynamic and collaborative team culture.

Regional exposure with real impact across markets.

Opportunities for rapid growth and leadership development.

What's your expected monthly basic salary?

Which of the following types of qualifications do you have?

How many years' experience do you have as a Go-To-Market Manager?

Which of the following languages are you fluent in?

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