General Trade Sales Manager

PT Bola Dunia Walet; Daerah Khusus Ibukota Jakarta; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading FMCG company in Indonesia is seeking a General Trade Sales Manager to drive sales growth and distribution. The successful candidate will develop strategies, manage teams, and strengthen distributor networks. With over 30 years of industry presence, this role offers opportunities for leadership development and impactful initiatives.

Benefits

Opportunities for growth and leadership development

Performance-based rewards

Collaboration with a passionate cross-functional team

Qualifications

• At least 4–5 years experience in General Trade sales in the FMCG industry.
• Strong understanding of GT market dynamics and distribution models.
• Maximum age: 35 years old.

Responsibilities

• Develop and implement sales strategies for the General Trade channel.
• Lead and motivate the GT sales team to achieve performance goals.
• Manage distributor relationships and coordinate trade operations.

Skills

Leadership

Communication

Negotiation

Analytical skills

Education

Bachelor’s degree in Business, Management, Marketing

Tools

Microsoft Office

Google Suite

Job description

Job Title:
General Trade Sales Manager
(Lead Sales Growth & Distribution for GT Channel)

Company:
PT. Bola Dunia Walet
A trusted FMCG company specializing in high-quality agar powder, serving Indonesian families for over 30 years.

Job Type:
Full-time

Job Description
We are looking for a results-driven General Trade Sales Manager to lead and oversee all sales efforts within the General Trade (GT) channel. This role is key to expanding our market reach by developing sales strategies, managing distributor relationships, and driving performance across teams. You'll be expected to combine field execution with strong leadership and market insight.

Key Responsibilities:

Develop and Implement GT Sales Strategy
• Design and execute sales strategies for General Trade to achieve company targets
• Conduct monthly sales forecasting and planning
• Identify market trends and opportunities for expansion

Lead Sales Team & Drive Performance
• Supervise, guide, and motivate the GT sales team
• Set clear goals and monitor KPIs to ensure consistent performance
• Ensure compliance with company SOPs and reporting standards

Manage Distributor Network & Trade Operations
• Build and maintain strong relationships with distributors and retail partners
• Expand and strengthen the GT distribution network
• Coordinate trade programs including pricing, promotions, and product availability

Reporting & Analysis
• Analyze sales performance and provide actionable insights
• Submit sales reports, visit logs, and market feedback in a timely manner
• Collaborate with internal teams for cross-functional alignment

Requirements:

· Bachelor’s degree in Business, Management, Marketing, or related fields

· Minimum 4–5 years experience in General Trade sales (FMCG industry required)

· Strong leadership and team management skills

· Excellent communication, negotiation, and analytical abilities

· Solid understanding of GT market dynamics and distribution models

· Proficiency in Microsoft Office / Google Suite

· Maximum age: 35 years old

Why Join Us?

· Be part of a leading Indonesian FMCG brand with over 30 years of heritage

· Lead impactful sales initiatives and drive national reach

· Work with a passionate, cross-functional team across sales, marketing, and distribution

· Opportunities for growth, leadership development, and performance-based rewards

What's your expected monthly basic salary?

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How many years' experience do you have as a sales manager?

How many years of sales management experience do you have?