Executive Marketer

Woodara Global Marketplace; Jakarta Utara; On-site; IDR 30,000,000 - 55,000,000; Full time

Job summary

Woodara Global Marketplace is seeking an hands-on Executive Marketer to think strategically and execute across growth initiatives in Indonesia. You will conduct market research, run custdev interviews with developers and designers, and define value propositions for each segment.

You will develop the brand, create messaging for all channels, and oversee content across the website and social media while leading lead-gen campaigns on Meta and Google Ads.

Qualifications

• 4+ years in marketing with 1-2 years in a senior/lead role.
• Experience in B2B marketing and/or real estate, construction, interior or hospitality sectors is a strong advantage.
• Hands-on experience with Meta Ads and Google Ads.
• Excellent English - written and spoken.
• Ability to relocate to Bali and work from Bali on a full-time basis.
• Startup or growth-stage experience building marketing from scratch.

Responsibilities

• Conduct market research and competitor analysis to assess market size and positioning opportunities in Indonesia.
• Run custdev interviews with developers, architects and designers.
• Build audience segmentation and define clear value propositions for each segment.
• Evaluate and develop new business directions for Woodara (e.g., China-to-Bali goods supply, retail marketplace).
• Develop and maintain Woodara's brand identity, tone of voice and messaging across all channels.
• Oversee content creation for website, social media and marketing materials.
• Plan and execute lead generation campaigns across Meta Ads, Google Ads and other channels.
• Manage advertising budgets and optimise campaigns based on performance data.
• Build and manage a partner program for architects and designers.
• Set up and maintain ClickUp CRM, analytics and reporting systems.
• Manage Woodara's presence across Instagram, Facebook, LinkedIn and the website.
• Coordinate with designers, copywriters and external contractors.

Skills

B2B marketing

Leadership / senior role

Meta Ads

Google Ads

Analytical skills

Startup growth experience

Indonesian market knowledge

Tools

Meta Ads

Google Ads

ClickUp CRM

Job description

We're looking for a hands-on Executive Marketer who can both think strategically and execute.

What You'll Work On

Conduct market research and competitor analysis to assess market size and positioning opportunities in Indonesia

Run customer development interviews (custdev) with developers, architects and designers

Build audience segmentation and define clear value propositions for each segment

Evaluate and develop new business directions (e.g. China-to-Bali goods supply, retail marketplace)

Brand & Positioning

Develop and maintain Woodara's brand identity, tone of voice and messaging across all channels

Create and refine positioning for each product and audience segment

Oversee content creation for website, social media and marketing materials

Lead Generation & Performance

Plan and execute lead generation campaigns across Meta Ads, Google Ads and other relevant channels

Manage advertising budgets and optimise campaigns based on performance data

Build and manage a partner program for architects and designers

Set up and maintain ClickUp CRM, analytics and reporting systems

Communications & Channels

Manage Woodara's presence across Instagram, Facebook, LinkedIn and the website

Coordinate with designers, copywriters and external contractors

What We're Looking For

4+ years in marketing, with at least 1-2 years in a senior or lead role

Proven experience in B2B marketing and/or real estate, construction, interior or hospitality sectors - strong advantage

Hands-on experience with Meta Ads and Google Ads (strategy + execution)

Strong analytical skills - comfortable working with data, building reports and making decisions based on numbers

Experience building marketing from scratch in a startup or growth-stage company

Excellent English - written and spoken (our clients and partners are international)

Ability to work independently, prioritise and manage multiple projects simultaneously

Willingness to relocate to Bali and work from Bali on a full-time basis

Candidates who are not currently based in Bali must be willing and able to relocate to Bali