Marketing Manager (Automotive Industry)

Pengiklan Anonim; Daerah Khusus Ibukota Jakarta; On-site; USD 15,000 - 25,000; Full time

Job summary

A leading company is seeking a Marketing Manager to develop and implement integrated marketing strategies. The role involves managing PR activities, coordinating with stakeholders, and leading brand activations. The ideal candidate will have a strong background in marketing and event management, ensuring effective brand messaging and resource allocation.

Qualifications

• Experience in integrated marketing strategies and BTL channels.
• Proven track record in managing PR activities and brand activations.

Responsibilities

• Develop and implement integrated marketing strategies focused on BTL channels.
• Manage PR activities, including press releases and media relations.
• Lead execution of auto shows and brand exhibitions.

Skills

Marketing Strategy

Public Relations

Event Management

Stakeholder Coordination

Budget Management

Job description

Develop and implement integrated marketing strategies focused on BTL channels, including dealer support programs, in-store activation, promotions, and customer engagement initiatives.

Manage the planning and execution of all PR activities, including press releases, media relations, and collaboration with journalists or influencers to enhance brand image and media exposure.

Lead the end-to-end execution of auto shows, brand exhibitions, roadshows, and other on-ground brand activations.

Coordinate with internal stakeholders (Product, Sales, and Dealer Network) to ensure alignment of marketing initiatives with business objectives.

Manage external agencies and vendors for campaign execution, content production, event logistics, and media engagement.

Monitor and evaluate the effectiveness of marketing programs and events, providing actionable insights and recommendations for improvement.

Maintain consistent brand messaging and visual identity across all communication and promotional touchpoints.

Prepare marketing budgets and ensure cost-effective allocation of resources.

Stay updated on market trends, competitor activities, and emerging marketing tools relevant to the automotive industry.