Assistant Brand Manager Wellness Care

PT Uni-Charm Indonesia Tbk; Daerah Khusus Ibukota Jakarta; On-site; USD 15,000 - 25,000; Full time

Job summary

A leading consumer goods manufacturer in Indonesia is seeking professionals with experience in Brand Marketing or Trade Marketing. The role involves assisting in strategy management, brand development based on insights, and achieving marketing goals. Join us to contribute to our growth in the FMCG sector.

Qualifications

• At least 2 years in Brand Marketing and/or Trade Marketing within FMCG.

Responsibilities

• Assist the Brand Manager in managing strategies.
• Develop the brand based on consumer insights.
• Achieve marketing goals and maximize brand value.

Skills

Marketing Processes

Target-oriented

Adaptable to Japanese culture

Education

Bachelor degree in any major

Job description

Education: minimum bachelor degree in any major.

Experience: at least 2 years in Brand Marketing and/or Trade Marketing within an FMCG company.

Knowledge: well-versed in Marketing Processes (Analysis 3C, SWOT, STP, 4P strategy, etc.).

Personal Traits: target-oriented and adaptable to Japanese culture.

Responsibilities:

1. Assist the Brand Manager in managing short-term, mid-term, and long-term strategies.
2. Develop the brand based on consumer insights and optimize resource allocation and investment for market entry.
3. Achieve marketing goals (sales, profit, and share) and maximize brand value (BEI).

Business Execution:

1. Support in collecting and organizing market, consumer, competitor, and internal information necessary for strategy formulation and execution; evaluate and analyze data to inform strategies.
2. Lead internal value chain activities to execute brand strategies effectively, leveraging the entire company's resources.
3. Continuously analyze strategic outcomes and incorporate learnings into future strategies to increase marketing success rates.