Head Retail Proposition - 50092046

PT XL Axiata Tbk; Daerah Khusus Ibukota Jakarta; On-site; USD 12,000 - 18,000; Full time

Job summary

A leading company in Indonesia is seeking a dynamic individual to develop and execute retail strategies targeted at the youth demographic. This role involves optimizing the retail experience, driving business growth, and collaborating with cross-functional teams to ensure alignment with overall business goals.

Qualifications

• Experience in developing retail strategies for youth demographics.
• Strong analytical skills to assess market trends and consumer behavior.

Responsibilities

• Define and execute strategies for youth retail propositions.
• Collaborate with teams to enhance the retail customer journey.
• Monitor and analyze proposition performance and customer satisfaction.

Skills

Market Research

Team Leadership

Customer Experience

Strategic Planning

Job description

Responsible for developing and executing strategies to create appealing retail offerings and propositions specifically targeted at the youth demographic. This role focuses on attracting and retaining young customers, optimizing the retail experience for this segment, and driving business growth.

Job Accountabilities:

1. Define and execute strategies for creating and enhancing retail propositions tailored to the unique needs, preferences, and aspirations of the youth demographic.
2. Develop product and service offerings that resonate with young consumers.
3. Conduct market research to gain a deep understanding of youth consumer behavior, preferences, and trends.
4. Utilize youth-specific insights to inform proposition development and marketing strategies.
5. Optimize existing products and services to align with the demands and aspirations of young consumers.
6. Identify opportunities for product/service expansion or innovation to cater to youth needs.
7. Develop pricing strategies and promotional campaigns that appeal to the youth demographic.
8. Analyze the effectiveness of pricing and promotional efforts and adjust as needed.
9. Collaborate with cross-functional teams to improve the end-to-end retail customer journey for young consumers.
10. Address youth-specific feedback and concerns to ensure a highly satisfying retail experience.
11. Define key performance indicators (KPIs) to measure the success of youth retail propositions.
12. Monitor and analyze proposition performance, revenue growth, and customer satisfaction within the youth segment.
13. Collaborate with marketing, sales, product development, operations, and finance teams to ensure alignment of youth retail strategies with overall business goals.
14. Communicate youth-related insights to cross-functional stakeholders for informed decision-making.
15. Lead and manage a team responsible for proposition development, marketing, and youth customer experience enhancements.
16. Foster a culture of innovation and collaboration within the team.
17. Responsible for ensuring the requirements of occupational safety and health management system and environmental management system are implemented and fulfilled by their respective units.