Senior Trade Marketing Manager

WireHire; Daerah Khusus Ibukota Jakarta; On-site; IDR 30,000 - 70,000; Full time

Job summary

An established industry player in the FMCG sector is seeking a Senior Trade Marketing Manager to lead innovative marketing strategies for their flour products. This pivotal role involves collaborating with sales and marketing teams to create impactful go-to-market strategies, managing relationships with key distributors and retailers, and analyzing market trends to drive sales growth. The ideal candidate will possess a strong background in trade marketing, excellent analytical skills, and the ability to mentor a team. Join a dynamic team where your contributions will significantly influence the brand's success in the competitive FMCG landscape.

Qualifications

• 5+ years of experience in trade marketing within FMCG, focusing on food and beverage.
• Proven track record of successful trade marketing campaigns.

Responsibilities

• Develop and implement trade marketing strategies aligned with sales objectives.
• Manage relationships with distributors and retailers to enhance product visibility.

Skills

Trade Marketing Strategy Development

Relationship Management

Analytical Skills

Negotiation Skills

Communication Skills

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business Administration

Tools

Trade Marketing Software

Job description

About the job Senior Trade Marketing Manager

Our client is a leading FMCG company in Indonesia, specializing in the production and distribution of high-quality flour products. They are seeking a highly motivated and results-oriented Senior Trade Marketing Manager to join their dynamic team and play a key role in driving sales growth.

Responsibilities

• Develop and implement a comprehensive trade marketing strategy aligned with the company's overall sales objectives for the flour product line.
• Collaborate with sales, marketing, and product development teams to create effective go-to-market strategies for new and existing flour products within the FMCG channel.
• Manage and develop strong relationships with key distributors, retailers, and wholesalers to secure optimal product placement, promotions, and brand visibility within the FMCG market.
• Design and execute impactful trade marketing programs and in-store activities to drive sales of flour products.
• Analyze market trends, competitor activity, and shopper insights to identify opportunities and develop targeted trade marketing initiatives for the FMCG flour category.
• Manage trade marketing budgets and ensure efficient allocation of resources to maximize return on investment (ROI).
• Oversee the development and execution of promotional campaigns and trade shows specific to the FMCG flour market.
• Monitor and analyze trade marketing performance metrics to measure success and identify areas for improvement.
• Develop and maintain strong relationships with trade media and industry influencers to generate positive brand awareness for the company's flour products within the FMCG sector.
• Lead and mentor a team of trade marketing professionals (if applicable).

Qualifications

• Minimum Bachelor's Degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of experience in a trade marketing role, preferably within the FMCG industry, with a strong focus on food and beverage products.
• Proven track record of developing and implementing successful trade marketing campaigns that drive sales growth.
• Strong understanding of the FMCG sales channel and the unique needs of distributors, retailers, and wholesalers.
• Excellent analytical, problem-solving, and negotiation skills.
• Experience in managing trade marketing budgets and ROI measurement.
• Strong communication, presentation, and interpersonal skills.
• Ability to build and maintain strong relationships with a diverse range of stakeholders.
• Experience with trade marketing software and tools (a plus).
• Fluency in Bahasa Indonesia and strong English communication skills.