TikTok Shop by Tokopedia - FMCG Strategy Lead (Indonesia E-commerce)

TIKTOK PTE LTD (TIKTOK); Daerah Khusus Ibukota Jakarta; On-site; USD 50,000 - 100,000; Full time

Job summary

Join a forward-thinking company as an FMCG Strategy Lead, where you will drive consumer traffic and optimize product offerings in the dynamic e-commerce landscape. This role involves leading strategic initiatives, collaborating with diverse stakeholders, and utilizing your analytical skills to enhance business performance. You will have the opportunity to formulate impactful strategies, manage projects, and contribute to the growth of the marketplace. If you're a proactive leader with a passion for e-commerce and a knack for data-driven decision-making, this is the perfect opportunity to make a significant impact.

Qualifications

• 5+ years of strategic and analytical experience in consulting or tech/e-commerce.
• Proficient in SQL and Excel with strong problem-solving skills.

Responsibilities

• Lead business segment to achieve profitability and sales targets.
• Formulate go-to-market strategies and monitor merchant ecosystem.

Skills

Strategic and Analytical Experience

Communication Skills

Problem-Solving Skills

Team Management

SQL Proficiency

Excel Proficiency

E-commerce Knowledge

Education

Bachelor's Degree

Tools

SQL

Excel

Python

Tableau

Job description

TikTok Shop by Tokopedia - FMCG Strategy Lead (Indonesia E-commerce)

About The Team: The FMCG strategy team aims to drive consumer traffic into our platform with an aim to convert them via the planning and executing the different levels of our annual campaign calendar for the marketplace, specific categories or brands.

Responsibilities:

1. Deliver assortment, profitability, and sales/GMV targets by leading the business segment on the needs of the customer and identifying suitable opportunities for cluster and category growth.
2. Have an in-depth knowledge of the e-commerce ecosystem, value proposition and writing business proposals by identifying and mapping business strengths and customer needs, while being grounded in the local industry landscape.
3. Dissemble goals, formulate budget plans, and transform goals into executable plans.
4. Formulate the go-to-market, seller/brand growth, and merchandise strategy for the local market; evaluate and evolve the strategy to meet business needs.
5. Build and monitor the operational index, and work closely with the data team to optimize the data products.
6. Monitor the merchant ecosystem; discover high-potential merchants and explosive new product opportunities; while being alert with risks.
7. Help business growth through product optimization, merchant governance and data analysis.
8. Understand e-commerce or live broadcast field is a plus.
9. Implement and manage important merchant strategies.
10. The position requires a leader who can work autonomously in a fast paced, highly demanding and ambiguous environment.

The successful candidate would possess great business judgment, with a track record of strong project delivery, commercial negotiations and relationship management along with deep analytical acumen. Additionally, this position involves working with multiple stakeholders.

Qualifications

Minimum Qualifications:

• Bachelor's degree or above
• More than 5 years experience of strategic and analytical experience at leading management consulting firms and/or tech/e-commerce companies
• Proficiencies in English and Bahasa Indonesian languages
• Excellent communication skills (verbal and writing) and can effectively handle cross-functional collaboration.
• Strong analytic, logical, and problem-solving skills with good attention to detail
• Team management experience
• Proficiency in SQL and Excel is a must

Preferred Qualifications:

• Proactive and self-starter mindset focused on continuous improvement
• Experience with SQL, Python, Tableau, and other data visualization tools
• Big picture thinking, structured, organized, and experienced in managing projects on different scales (planning, root cause identification, risk mitigation, synthesization, and process optimization)
• Adaptable, fast learner, highly motivated, and versatile player with some exposure in ops and commercial
• Proficiency in Excel and major external syndicated databases (e.g., credit card, traffic, market data)