Digital Marketing Manager - Mama Roz (Cold Press Juice)

PT ADELPHI TRANSASIA INDONESIA; Daerah Khusus Ibukota Jakarta; On-site; USD 30,000 - 60,000; Full time

Job summary

An innovative company is seeking a Digital Marketing Manager to drive performance marketing initiatives for its premium juice brand. In this role, you will develop and execute advertising strategies, manage ad campaigns across various platforms, and analyze performance metrics to optimize results. Join a dynamic team that values creativity and collaboration, and be part of a brand that has established itself as a market leader. If you're passionate about digital marketing and eager to make a significant impact, this is the perfect opportunity for you.

Qualifications

• 3+ years of experience in performance marketing or digital advertising.
• Strong analytical skills with experience in A/B testing and audience segmentation.

Responsibilities

• Develop and execute advertising strategies aligned with business goals.
• Analyze KPIs and optimize campaigns for better performance.

Skills

Performance Marketing

Campaign Planning

Data Analysis

SEO

A/B Testing

Audience Segmentation

Communication Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in IT

Tools

Google Ads

Facebook Ads Manager

TikTok Ads

Google Looker Studio

Job description

Digital Marketing Manager - Mama Roz (Cold Press Juice)

Campaign Strategy and Planning: Develop advertising strategies aligned with business goals. Identify target audiences and buyer personas. Choose appropriate ad platforms (e.g., Google Ads, Meta Ads, LinkedIn, TikTok, etc.).

Campaign Setup and Execution: Create, configure, and launch ad campaigns on chosen platforms. Write ad copy, select creative assets, and set targeting parameters. Set up conversion tracking using pixels or UTM parameters.

Performance Monitoring and Optimization: Analyze KPIs such as CTR, CPC, CPA, ROAS, and conversion rate. Conduct A/B testing on ad creatives, copy, and audiences. Adjust budgets and bidding strategies for optimal performance.

Reporting and Insights: Generate weekly/monthly performance reports. Translate data into actionable insights for stakeholders or clients. Recommend next steps based on analytics.

Budget Management: Allocate and manage ad spend across platforms efficiently. Ensure campaigns stay within budget while maximizing ROI.

Collaboration and Communication: Work with content creators, designers, and marketing teams. Communicate results and campaign performance to stakeholders or clients.

Platform and Trend Awareness: Stay up to date with platform algorithm changes and ad formats. Explore emerging channels and innovations in ad tech.

Requirements:

• Bachelor’s degree in Marketing, Business, IT or a related field.
• Minimum of 3 years of experience in performance marketing, campaign planning, or digital advertising.
• Proven expertise in managing and optimizing paid media campaigns across platforms such as Google Ads, Facebook Ads Manager, TikTok Ads, Shopee Ads, etc.
• Strong analytical and data-driven mindset with experience in performance tracking, A/B testing, and audience segmentation.
• Proficiency in SEO, retargeting, and data visualization tools (e.g., Google Looker Studio) is a plus.
• Excellent written and verbal communication skills in English.
• Ability to work under pressure, manage multiple projects, and meet tight deadlines.
• Strong problem-solving skills, attention to detail, and goal-oriented mindset.
• Passion for digital marketing and staying up to date with industry trends and best practices.

Note: How many years' experience do you have as a Digital Marketing Manager?

About Mama Roz:

Launched in 2005, "Mama Roz" has grown from a humble start-up into a recognized brand among middle upper consumers.

Our products are market leaders with a dominant market share in the fresh juice categories across most premium stores.

Our differentiation includes using superior ingredients from fresh fruits (not concentrate) and offering door-to-door delivery with extensive variants.

Since 2013, Mama Roz has relocated its modern plant to Cikupa Mas industrial estate in Tangerang.

Our juice brand "Mama Roz" has been a premium market leader for 10 years, available in over 100 stores from Jakarta to Surabaya.

If you seek a high-growth company with innovative products, services, and a creative business model, talk to us!

We are looking for driven, performance-oriented individuals who are keen on building a career, not just a job.