Sr Brand Manager

PT Abbott Indonesia; Daerah Khusus Ibukota Jakarta; On-site; USD 50,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Strategy and Business Development professional to drive growth in the adult category business. This role involves creating annual brand plans, executing marketing strategies, and managing significant business portfolios. The ideal candidate will have over 8 years of marketing experience, with a strong financial acumen and a proven track record in launching new products. Join a forward-thinking company that values innovation and strategic thinking, and contribute to impactful marketing initiatives that enhance brand presence and market competitiveness.

Qualifications

• Over 8 years of marketing experience with a strong background in FMCG.
• Ability to manage a business portfolio exceeding 50 million USD.

Responsibilities

• Develop and implement marketing strategies for the adult category business.
• Manage downstream and upstream marketing activities effectively.

Skills

Marketing Strategy Development

Digital Marketing

Financial Acumen

Communication Development

Product Launching

Market Research

Education

Bachelor's Degree in Marketing or Related Field

Tools

Nielsen

Kantar

IQVIA

Job description

Marketing Strategy and Business Development Role

This position involves developing and implementing marketing strategies for the adult category business. The main responsibilities include:

1. Strategy Development: Creating annual brand plans for assigned brands.
2. Marketing Planning and Execution: Managing downstream activities such as ATL, digital marketing, promotions, activations, and market research. Upstream activities include content detailing, KOL/HCP engagement, and ethical/medical events.

Requirements:

• Over 8 years of marketing experience.
• At least 2 years as SBM.
• Promotion or career advancement at least once within the same company.
• Financial acumen, including KPI development and P&L management.
• Experience launching new products in new categories.
• Ability to develop business plans and assess market potential and competitiveness.
• Experience managing a business or portfolio exceeding 50 million USD.
• Background in nutrition, health-related/pharmaceutical, or food sectors within MNC companies.
• Downstream: Skills in communication development, media planning across various touchpoints, and managing external market data (e.g., Nielsen, Kantar).
• Upstream: Experience in medical/ethical marketing and analyzing external upstream market data (e.g., IQVIA).

This role is located in Indonesia, Pondok Indah, at Wisma Pondok Indah 2, with a standard work shift. The pay range varies by location, and additional details about the job family, division, and other logistics are provided.