Marketing Manager

The HEINEKEN Company; Daerah Khusus Ibukota Jakarta; On-site; USD 20,000 - 30,000; Full time

Job summary

A leading company in the beverage industry is seeking a Marketing Manager based in Jakarta. The ideal candidate will champion consumer-centric strategies, create robust brand plans, and collaborate with various teams to drive brand growth. With a focus on innovation and effective communication, this role requires a leader with extensive experience in brand marketing and a passion for quality.

Qualifications

• Minimum 10 years of brand marketing experience.
• 5 years managerial experience in FMCG.
• Fluent in English in oral and written.

Responsibilities

• Drive competitive advantage by being close to consumers.
• Create and refresh brand strategy for growth.
• Collaborate with Sales & Trade Marketing for execution.

Skills

Consumer Centricity

Brand Strategy

Collaboration

Communication

Education

Bachelor Degree

Master Degree

Job description

Marketing Manager

(based in Jakarta, Indonesia)

We are inspired by consumers to brew the best beers & extend the same passion to all of our brands, products & activities.

We are looking for passionate Marketing Manager who believe great moments of shared experiences are the best in life.

Apply now if you’re brand builder that value respect for people, passion for quality & enjoyment of live.

Look forward to build true human connections & break down barriers, champion your entrepreneurial spirit that takes us to every corner of the world.

Key Accountabilities

• Champion consumer centricity, consistently drive competitive advantage by being close to & inspired by consumers, turn insights into action for the brand to win with consumers.
• Create, embed & continually refresh a robust brand strategy that maximize growth.
• Unite brand & commercial strategies into winning annual plans that effectively consolidate all brand activities to gain new consumers, build brand equity & deliver business results.
• Create & embed clear consumer-inspired brand strategy for sustainable & profitable growth of the brand, driving penetration & providing clear, consistent & effective direction to integrated commercial / brand plans.
• Drive breakthrough communication by delivering reach through effectiveness, first touchpoint planning, and resonance through meaningful, ‘fit for platform’ brand content through-the-line.
• Optimize portfolio and brand profitability in a sustainable way, acting across the value chain, maximizing activity ROIs and optimizing Commercial Spend Productivity.
• Identify relevant growth opportunities & harness consumer, shopper, category & customer insights; effectively launch value creating brand, product, packaging & systems innovations.
• Collaborate with Sales & Trade Marketing, to ensure world-class execution of all brand activities across the path to purchase (on time, on budget, on strategy & on target).
• Understand the company’s channel & customer strategies, and their implications in order to integrate them into brand & portfolio strategies & plans.
• Deliver through own brand teams, collaborate & develop agencies & stakeholders, collaborate with HEINEKEN global &/ regional team.

Requirements

• Level of Education: Bachelor Degree, preferably Master Degree
• Field of Education: Any discipline, preferably Marketing
• Minimum 10 years of brand marketing experience, 5 years managerial experience in FMCG
• Fluent in English in oral and written, full professional proficiency in communicating & presenting
• Have a deep curiosity, agile & drive to go to extra mile, willing to get hands on the field & roll up his/her sleeve, challenge status quo & lead with empathy