TikTok Content Strategist

Webuy; Daerah Khusus Ibukota Jakarta; On-site; IDR 100,000,000 - 200,000,000; Full time

Job summary

A leading company in Jakarta is seeking a TikTok Content Strategist to drive engagement and growth through innovative video content and live-streaming. The ideal candidate will have a deep understanding of TikTok trends and proven experience in social media marketing. Responsibilities include developing strategies, managing a creative team, and optimizing performance metrics. Join a dynamic environment where creativity and agility are key to success.

Qualifications

• Min. 2 years of experience in TikTok content strategy or social media marketing.
• Fluent in English.

Responsibilities

• Develop operational strategies including content direction and brand persona.
• Lead ideation, scripting, and video production for viral trends.
• Monitor and analyze TikTok metrics for performance optimization.

Skills

TikTok Trends

Creative Skills

Analytical Skills

Leadership

Job description

Key Goals (First Month):

• Generate ≥ 500 consultation leads via live streams (Rp 20K per successful lead)
• Gain ≥ 1,000 new followers
• Reach an average of ≥ 1,000,000 organic views per video

Key Responsibilities

1. Strategy & Execution
   Develop short- and long-term operational strategies including content direction, brand persona, and unique positioning.
   Break down growth targets (followers, views, conversion rates) into achievable milestones.
2. Content & Live-Stream Operations
   Lead ideation, scripting, and video production that align with viral trends.
   Host or manage ≥ 3 live-stream sessions weekly, using engagement tactics and conversion funnels to drive leads.
   Quickly respond to new trends with agile content campaigns.
3. Performance Optimization
   Monitor and analyze TikTok metrics (views, VTR, engagement, conversions).
   Optimize content and paid ads (if any) for best return on investment (ROI).
4. Team Collaboration
   Manage and coordinate a creative team (editors, hosts, directors) to ensure consistent, high-quality output.
   Work cross-functionally with marketing and sales teams to align TikTok efforts with business goals.

Requirements

• Min. 2 years of experience in TikTok content strategy or social media marketing (preferably in the travel, lifestyle, or e-commerce space)
• Deep understanding of TikTok trends, algorithm, and audience behavior
• Strong creative skills in short video content development and scriptwriting
• Hands-on experience with live-streaming tactics and planning
• Excellent analytical skills for interpreting performance data and optimizing campaigns
• Leadership ability to manage a small content/production team
• Proactive, flexible, and able to thrive in a fast-paced, trend-driven environment
• Fluent in English