Trade Marketing Manager

Lee Kum Kee (M) Foods Sdn Bhd; Serang; On-site; IDR 30,000 - 70,000; Full time

Job summary

An established industry player seeks a dynamic Trade Marketing Manager to drive innovative marketing strategies and enhance product distribution. This role involves translating business plans into actionable marketing initiatives, managing trade budgets, and collaborating with distributors to optimize market penetration. The ideal candidate will have extensive FMCG experience, strong leadership skills, and a passion for data analysis. Join a forward-thinking company where your expertise will shape the future of product marketing and distribution in a challenging yet rewarding environment.

Qualifications

• Minimum 10 years of FMCG experience, with 5 years in trade marketing.
• Strong leadership skills and initiative required.

Responsibilities

• Translate business plans into marketing actions with trade budget.
• Develop and manage business plans for new product development.
• Monitor key business metrics and provide market intelligence.

Skills

Trade Marketing

Sales Management

Data Analysis

E-Commerce Marketing

Leadership

Market Intelligence

Education

Degree in Business

Degree in Marketing

Job description

• Translating business plan into customer marketing actions with assigned trade budget
• Monitor key business metrics and KPIs of marketing and trade initiatives
• Develop and manage business plans to drive route-to-market for new product development (NPD)
• Develop trade and activation programs, including strategic planning and execution of trade events and sampling activities
• Conducting pre and post-event evaluations
• Provide administrative support to Sales and Marketing for maintaining accurate records and filing
• Support sales team to build business relationships with distributors to drive product distribution and penetration
• Visit key customers and cities in the region regularly to identify business opportunities and issues
• Provide market intelligence on market trends and competitor activities
• Responsible for data analysis and provide insights related to shoppers, category, customer and channel
• Plan and execute E-Commerce marketing programs by collaborating with distributors
• Engaging E-Commerce platforms to manage online flagship stores

Job specification

• Degree holder in Business, Marketing or related disciplines
• Minimum 10 years of relevant FMCG experience, preferably 5 years in trade marketing background and minimum 2 years in sales.
• Experience in working with distributors
• Independent and determined to succeed in a challenging environment
• Strong leadership skills and has initiative
• Fluent in local language and English
• Good inter-personal and communication skills
• Willing to travel out-station and overseas when required

Which of the following types of qualifications do you have?

How many years' experience do you have as a Trade Marketing Manager?

Which of the following languages are you fluent in?

Do you have experience in a role which requires relationship management experience?

Do you have experience in a sales role?

How many years of field sales experience do you have?

Head of Sales Marketing

PT KIIP KIIP INDONESIA

North Jakarta, Jakarta, ID