Brand Strategy Manager

Yoona Digital Indonesia; Daerah Khusus Ibukota Jakarta; On-site; USD 30,000 - 70,000; Full time

Job summary

An innovative startup is seeking a dynamic Brand Manager to redefine women's wellness through eco-conscious personal care solutions. This role involves driving brand strategy, enhancing market share, and executing impactful campaigns that resonate with modern consumers. You will lead cross-functional teams, ensuring brand consistency while pushing creative boundaries. Join a purpose-driven environment that offers fast career progression and the chance to empower women across Indonesia. If you're passionate about sustainability and innovative products, this opportunity is perfect for you!

Benefits

Dynamic startup environment

Opportunities for fast career progression

Competitive salary and benefits

Qualifications

• 3-6 years of brand management experience in FMCG.
• Strong strategic thinking with hands-on execution skills.

Responsibilities

• Develop and execute brand strategies across digital and offline channels.
• Monitor brand performance metrics and optimize campaigns.

Skills

Brand Management

Strategic Thinking

Project Management

Consumer Behavior Analysis

Education

Bachelor's Degree in Marketing or related field

Job description

About Yoona.id

At Yoona.id, we're redefining women's wellness through innovative, eco-conscious personal care solutions. As a fast-growing startup backed by data-driven design and sustainability, we're looking for a Brand Manager who can elevate our brand to the next level — and we mean business.

The Role

We’re on the lookout for a Brand Manager with solid FMCG (Fast-Moving Consumer Goods) experience. You'll be at the forefront of driving our brand strategy, growing market share, and executing high-impact campaigns that resonate with modern consumers. You’ll own the brand narrative — from positioning and pricing to creative direction and campaign rollouts.

Responsibilities

• Develop and execute end-to-end brand strategies across digital and offline channels.
• Drive market and consumer insights to fuel brand growth.
• Lead cross-functional collaboration with product, creative, sales, and digital teams.
• Monitor brand performance metrics and optimize campaigns accordingly.
• Maintain brand consistency while pushing creative boundaries.
  
  

Requirements

• 3–6 years of brand management experience in the FMCG industry (a must).
• Strong strategic thinking with hands-on execution skills.
• Deep understanding of consumer behavior and market trends.
• Exceptional communication, leadership, and project management abilities.
• Passion for women's wellness, sustainability, and innovative products.
  
  

What We Offer

• A dynamic, purpose-driven startup environment.
• Opportunities for fast career progression and impact.
• Competitive salary and benefits.
• A chance to shape a brand that's empowering women across Indonesia.