Social Media Specialist

PCS Payment; Tangerang Selatan; On-site; IDR 30,000 - 60,000; Full time

Job summary

An innovative firm is seeking a skilled Social Media Specialist to drive brand awareness and engagement through creative social media strategies. In this dynamic role, you will develop comprehensive social media plans, create engaging content, and collaborate with internal teams to ensure cohesive messaging. The ideal candidate will have a strong understanding of social media trends, excellent copywriting skills, and the ability to build relationships with influencers. Join this forward-thinking company and make a significant impact on brand presence across multiple platforms, including Instagram, TikTok, and LinkedIn.

Qualifications

• 1-2 years experience in media or creative industries.
• Familiarity with social media tools and trends.

Responsibilities

• Develop and implement social media strategies aligned with marketing objectives.
• Oversee the creation of engaging content tailored to target audiences.

Skills

Social Media Strategy

Content Creation

Brand Awareness

Engagement Strategies

Copywriting

Visual Storytelling

Trend Monitoring

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Design

Tools

Meta Business Suite

Hootsuite

TikTok Analytics

Job description

• Develop and implement comprehensive social media strategies aligned with overall marketing objectives
• Drive brand awareness, customer engagement, and lead generation through social platforms
• Actively monitor trends, viral challenges, and digital culture to keep content fresh and relatable
• Oversee the creation of high-quality, engaging content tailored to target audiences across platforms (Facebook, Instagram, TikTok, X, LinkedIn)
• Grow followers and boost engagement rate through strategic content planning, audience interaction, and community building
• Collaborate with internal teams (marketing, design, etc.) to ensure cohesive brand messaging
• Monitor competitors and industry trends to keep our brand ahead of the curve
  
  

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Design, or a related field
• Minimum 1-2 year of experience in media, agency, or creative industries
• Experience in develop, implement, and manage social media strategies across multiple platforms (Instagram, Facebook, X, LinkedIn, TikTok, etc.)
• Familiarity with tools such as Meta Business Suite, TikTok Analytics, Hootsuite, or similar tools
• Up-to-date with social media trends, algorithm changes, and content strategies
• Wide network and good relationships with influencers, KOLs — experience in handling paid or organic collaboration is a plus
• Creative thinker with excellent copywriting and visual storytelling skills
• Able to work both independently and collaboratively in a team
• Willing to WFO (South Tangerang, BSD CITY)