Ecommerce Optimization & Performance Marketing

Alamii Food; Daerah Khusus Ibukota Jakarta; On-site; IDR 50,000,000 - 90,000,000; Full time

Job summary

Join a fast-growing baby and kids' food brand on a mission to promote healthy living! As an E-commerce & Performance Marketing specialist, you'll drive online sales and enhance customer shopping experiences. This role involves managing e-commerce platforms, executing innovative digital marketing strategies, and analyzing performance metrics to boost brand visibility. If you're passionate about e-commerce trends and creative marketing, this opportunity offers a dynamic environment to make a real impact in the food industry. Be part of a team that values health and innovation, and help nurture generations of healthy families!

Qualifications

• 2+ years in e-commerce platform management or similar roles.
• Strong understanding of digital marketing tools and performance metrics.

Responsibilities

• Manage online content and optimize for SEO to enhance customer experience.
• Plan and execute performance-driven digital marketing campaigns across platforms.

Skills

E-commerce Management

Digital Marketing

SEO Optimization

Performance Marketing

Content Creation

Education

Bachelor’s degree in Informatics Engineering

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Bachelor’s degree in E-commerce

Tools

Google Ads

TikTok Ads

Facebook Ads

Instagram Ads

YouTube Ads

Shopify

Job description

Ecommerce Optimization & Performance Marketing

About the Company

Alamii Food is one of Indonesia's fastest-growing baby and kids' food brands. Since our launch in 2021, we've reached millions of customers nationwide, with a presence in over 20,000 stores-including minimarkets like Alfamart, Indomaret, supermarkets, and specialty stores.

Founded by parents who believe that a holistic lifestyle takes root in the early years of childhood, Alamii is on a mission to nurture generations of healthy families through good ingredients and innovations. We create products we're proud to share - delicious, nutritious, and affordable.

If you share our passion to contribute to a healthier Indonesia, we'd love to hear from you. Join us on our mission to make healthy living fun & irresistible!

Job Summary:

We are looking for a results-driven E-commerce & Performance Marketing to grow our online sales and optimize the customer shopping experience, and to build brand awareness and drive engagement across digital channels. This role involves overseeing online merchandising, content management, digital marketing, and analyzing performance metrics to ensure the success of the e-commerce operations. The ideal candidate will have a strong understanding of e-commerce trends, digital marketing strategies, and experience working with online marketplaces and retail platforms.

A. Key Responsibilities:

E-commerce Platform Management:

• Ensure all online content is accurate, up-to-date, and optimized for search engines (SEO).
• Assist in the development and management of the e-commerce budget, ensuring efficient allocation of resources.
• Coordinate with logistics and fulfillment teams to ensure timely delivery, accurate order processing, and great customer service with operation team.
• Stay updated with e-commerce trends, tools, and best practices by attending industry events, webinars, and training sessions.
• Create and manage promotional campaigns, discounts, and special offers to boost sales.

Digital Marketing and Sales Strategy:

• Plan, execute, and optimize performance-driven campaigns across platforms such as TikTok Ads, Google Ads, Facebook, Instagram, and YouTube.
• Develop innovative content and ad strategies to improve visibility, engagement, and awareness of the brand.
• Work with content creators and designers to develop impactful ad creatives and continuously test new ideas to refine campaigns.
• Monitor, analyze, and improve performance metrics such as conversion rates, customer acquisition costs, and return on ad spend (ROAS) and budget allocation.

B. Qualifications:

• Bachelor’s degree in Informatics Engineering, Marketing, Business Administration, E-commerce, or a related field.
• Minimum 2 years in managing Ecommerce platform or similar role, such as Relationship Manager in Ecommerce company.
• Minimum 2 years in a performance marketing role.
• Strong understanding of e-commerce platforms (e.g., Shopify, etc) and online marketplaces (e.g., Tiktok Shop, Tokopedia, Shopee, etc).
• Proficiency in digital marketing tools and platforms, including Google Ads, Youtube Ads, Tiktok Ads, Meta Ads.
• Creative thinker with the ability to develop innovative strategies for online growth.

Seniority level: Entry level

Employment type: Full-time

Job function: Analyst, Marketing, and Advertising

Industries: Advertising Services, Public Relations and Communications Services, and Marketing Services