Ecommerce Marketing Manager APAC

PT Himalaya Wellness Indonesia; Kelapa Gading Timur; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading wellness product company in Indonesia seeks an experienced Ecommerce Marketing Manager for the APAC region. The role involves developing e-commerce strategies, managing marketing budgets, and leading a small team to drive growth and engagement across various online platforms. Ideal candidates should have over 8 years of experience in marketing, particularly in e-commerce and brand marketing, and a strong understanding of digital media tools.

Benefits

Generous paid time off

Professional development opportunities

Collaborative work culture

Qualifications

• Minimum 8 years of experience in marketing, with a mix of brand and e-commerce.
• Experience with eRetailers and media optimization.
• Ability to drive growth through full-funnel marketing.

Responsibilities

• Develop and execute e-commerce marketing strategies.
• Manage media budgets to improve ROAS.
• Align with teams for seamless campaign execution.

Skills

Budget management

E-commerce marketing

Brand marketing

Media optimization

Cross-functional collaboration

Education

Bachelor's degree

Tools

Shopee

Lazada

TikTok Shop

META

Job description

About the role
We are looking for an experienced Ecommerce Marketing Manager APAC to join the PT Himalaya Wellness Indonesia team in our Kelapa Gading, Jakarta office. In this full-time role, you will be responsible for developing and executing ecommerce marketing strategies to drive growth and engagement for our online sales channels.

What you'll be doing

The individual will manage APAC e-commerce marketing across priority markets (Indonesia, Singapore, Malaysia, Philippines initially).

The role will focus on delivering the KRAs across media investment optimization, platform growth, consumer journey excellence, and cross-functional alignment.

Over time, this person will also have the potential to build and lead a team across countries/functions to drive execution at scale.

Media & Performance Marketing – Plan and optimize e-commerce media budgets across platforms to improve ROAS and spend efficiency.

Platform Growth & JBP – Lead JBPs with key platforms as we grow, negotiate packages, and deliver GMV growth vs. LY with the support of Account managers

Full-Funnel Campaigns & Consumer Journey – Drive traffic, new buyers, and conversions through integrated out-platform and on-platform campaigns, ensuring best-in-class flagship store experience and livestream execution.

Team & Cross-Functional Alignment – Manage a small marketing sub-team (initially) and align with commercial, supply chain, and regional marketing to ensure seamless campaign execution and budget utilization.

What we're looking for

• Bachelor's degree from any major
• 8+ years of relevant experience in marketing, ideally with a mix of brand marketing (approx. 50%) and e-commerce marketing (approx. 50%).
• Should have worked closely with eRetailers/platforms (Shopee, Lazada, TikTok Shop, etc.) as well as on out-platform media (META, CPAS, affiliates).
• Proven ability to manage budgets, optimize ROAS, and drive growth through full-funnel marketing strategies.

What we offer
At PT Himalaya Wellness Indonesia, we are committed to providing a supportive and rewarding work environment for our employees. In addition to a competitive salary, we offer a range of benefits including:

• Generous paid time off and holidays
• Professional development opportunities and training
• Collaborative and inclusive work culture

About us
PT Himalaya Wellness Indonesia is a leading provider of natural and ayurvedic wellness products in Indonesia. With a strong focus on sustainability and social responsibility, we are committed to improving the health and wellbeing of our customers through high-quality, effective products and services.