Digital Marketing Specialist

Elements Concept; Cirebon; On-site; USD 30,000 - 60,000; Full time

Job summary

An established industry player seeks a Digital Marketing Specialist to enhance its online presence. This role involves planning and executing digital campaigns, managing social media platforms, and analyzing performance data to drive brand awareness and customer engagement. You will collaborate with various teams to ensure cohesive messaging and support e-commerce activities. Join a company that values craftsmanship and sustainability, and make a significant impact in the furniture and home decoration industry.

Qualifications

• Strong skills in digital marketing and online advertising.
• Experience with web analytics tools like Google Analytics.

Responsibilities

• Plan and manage digital marketing campaigns across multiple channels.
• Collaborate with internal teams to align messaging and brand identity.

Skills

Social Media Marketing

Online Advertising

Google Ads

Meta (Facebook/Instagram) Ads

LinkedIn Ads

Web Analytics

Communication Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Tools

Google Analytics

Meta Insights

Shopify

Job description

Company Description

Elements Concept is a Dutch family-owned company based in Indonesia, specializing in the production of furniture and home decorations for over 30 years. With our own production facilities, we maintain full control over product development, production processes, lead times, quality standards, and customer communication. We work with natural, locally sourced materials such as rattan, teak wood, iron, and banana leaves, collaborating closely with skilled local artisans. Our customers can choose from the byElements white-label collection or co-create customized products and collections with us. We prioritize long-term business partnerships and are constantly expanding our range of materials and craftsmanship.

Role Description: Digital Marketing Specialist

Full-Time | On-Site | Cirebon, Indonesia

We are looking for a Digital Marketing Specialist to join our team and help strengthen our online presence. You will be responsible for planning and executing digital campaigns, managing social media platforms, analyzing performance data, and optimizing strategies to drive brand awareness, customer engagement, and sales.

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns across multiple channels (Meta Ads, Google Ads, LinkedIn Ads).
• Develop and implement effective social media strategies to grow engagement and audience.
• Track, analyze, and report on key performance metrics using web analytics tools.
• Collaborate with internal teams (design, sales, product) to align messaging and brand identity.
• Support e-commerce activities, including product listings, promotions, and integrations with platforms like Shopify.
• Monitor industry trends, competitor activity, and new opportunities in digital marketing.

Qualifications

• Strong skills in Social Media Marketing and Online Advertising.
• Proficiency in Google Ads, Meta (Facebook/Instagram) Ads, and LinkedIn Ads.
• Familiarity with Shopify, Indonesian marketplaces, and international e-commerce platforms.
• Hands-on experience in Web Analytics (e.g., Google Analytics, Meta Insights).
• Excellent communication and collaboration skills.
• Fluent in professional English
• Bachelor’s degree in Marketing, Communications, or a related field.
• Prior experience in the furniture or home decoration industry is a strong advantage.