Brand Marketing & PR Section Head

Hyundai Motor Asia Pacific Headquarters; Daerah Khusus Ibukota Jakarta; On-site; USD 150,000 - 200,000; Full time

Job summary

A leading automotive company is seeking a seasoned professional to lead their brand marketing and PR efforts. The role involves developing cohesive marketing strategies, mentoring a high-performing team, and collaborating with global teams to enhance brand awareness across the Asia Pacific region. The ideal candidate will have extensive experience in brand marketing, exceptional communication skills, and a strong understanding of the regional media landscape. This is a strategic leadership position aimed at driving brand success and ensuring alignment with business objectives.

Qualifications

• Minimum of 15 years in brand marketing and PR, with 5 years in leadership.
• Proven track record in developing successful brand strategies.

Responsibilities

• Lead and develop a high-performing team in brand marketing and PR.
• Develop and execute regional brand marketing strategy.
• Build relationships with internal stakeholders and external agencies.

Skills

Leadership

Communication

Strategic thinking

Analytical skills

Interpersonal skills

Education

Bachelor’s degree in Communication

Master’s degree

Job description

Responsibilities:

1. Leadership

• Lead, mentor, and develop a high-performing team of brand marketing and PR professionals.
• Set clear objectives, provide regular feedback, and conduct performance evaluations.
• Foster a collaborative and innovative team environment.
• Ensure the team has the necessary resources and training to achieve their goals.
• Establish key performance indicators (KPIs) and implement measurement tools to track and evaluate the effectiveness of PR activities and campaigns.

2. Market support

• Mid- to long-term brand strategy alignment with new subsidiaries
• Setting up of marketing organization and its development

3. Full Funnel Management Report

• Train, monitor and support the Full Funnel Management report development from the market to provide marketing performance in collaboration with GSMG team

4. Brand Strategy and Development

• Develop and execute a cohesive regional brand marketing strategy that support the enhancement of brand awareness within the region and supports business objectives across all product lines and initiatives.
• Establish and maintain brand guidelines and ensure consistent application across all marketing and communication activities in the region.
• Working collaboratively with HQ brand communication and brand strategy team for market research to understand market perceptions, and adapt strategies accordingly.
• Collaborate with global marketing teams to align regional strategies with global brand direction and initiatives.
• Identify and evaluate potential brand partnerships and sponsorships that align with Hyundai's brand values and target audience.

5. Synergy and Governance

• Build and maintain strong relationships with internal stakeholders, including sales, product planning, legal, and regional management.
• Ensure governance of brand guidelines, reporting and data collection with subsidiaries and distributors
• Collaborate effectively with external agencies and vendors, ensuring they deliver high-quality work within budget and timelines.
• Budget monitoring, adjustment and allocation for marketing team

Requirements:

• Bachelor’s degree in Communication, Marketing, or a related field; Master’s degree preferred.
• Minimum of 15 years of progressive experience in brand marketing and public relations, with at least 5 years in a leadership role within a multinational corporation, preferably in the automotive industry, with a proven track record in working with regional or global teams.
• Proven track record of developing and executing successful brand marketing strategies & campaign
• Strong understanding of the Asia Pacific media landscape and cultural nuances.
• Exceptional communication and interpersonal skills, with the ability to build strong relationships with stakeholders and team members.
• Strategic thinking and planning capabilities.
• Strong analytical and problem-solving skills with the ability to interpret data and generate actionable insights
• Proficient in English is a must.