Customer Engagement

Kawan Lama Group; Daerah Khusus Ibukota Jakarta; On-site; USD 10,000 - 15,000; Full time

Job summary

A leading company in Jakarta is seeking a Customer Engagement Strategist to enhance customer loyalty through impactful communication strategies. The role involves collaboration with marketing and data teams to optimize customer engagement across various channels, ensuring timely and relevant messaging.

Qualifications

• 2-4 years of experience in CRM, digital marketing, or customer lifecycle management.
• Strong copywriting skills with a focus on conversion.

Responsibilities

• Manage editorial calendar for push notifications, email, and in-app messages.
• Implement strategies covering the entire customer lifecycle.

Skills

CRM

Digital Marketing

Customer Lifecycle Management

Copywriting

Data-Driven Mindset

Project Management

Tools

MoEngage

Braze

CleverTap

Google Analytics

Mixpanel

Job description

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We’re seeking a Customer Engagement Strategist passionate about creating impactful communication journeys that foster customer loyalty and lifetime value. This role involves strategizing and executing personalized communications across all owned channels—Push Notifications, Email, and In-App Messages—to enhance engagement and retention.

This position requires close collaboration with Marketing, Product, and Data teams to develop seamless, automated flows that deliver timely, relevant messages to customers.

Key Responsibilities

• Communication Channel Strategy: Manage the editorial calendar for push notifications, email, and in-app messages; develop platform-specific copywriting and communication strategies to maximize CTR and CVR; coordinate campaign scheduling and testing.
• Customer Segmentation & Targeting: Create and refine customer segmentation strategies; utilize data to develop behavior-based segments; design and optimize automated customer flows for onboarding, reactivation, repurchase, and loyalty; monitor and improve flow performance to boost order frequency and retention.
• Lifecycle Strategy & Retention: Implement strategies covering the entire customer lifecycle; track metrics like repeat rate, CLV, and churn; collaborate on loyalty program communications to enhance adoption and engagement.

What We’re Looking For

• 2–4 years of experience in CRM, digital marketing, or customer lifecycle management.
• Understanding of lifecycle marketing, segmentation, and automation platforms (e.g., MoEngage, Braze, CleverTap).
• Strong copywriting skills with a focus on conversion.
• Data-driven mindset with the ability to translate insights into actions.
• Familiarity with tools like Google Analytics, Mixpanel, or similar is a plus.
• Collaborative, proactive, and possessing strong project management skills.

Placement

Head Office Kawan Lama, West Jakarta

About Kawan Lama Group

Established in 1955, Kawan Lama Group is a multi-sector conglomerate dedicated to improving lives through innovation. Managing 28 brands across six sectors—Commercial & Industrial, Consumer Retail, Food & Beverages, Property & Hospitality, Manufacturing & Engineering, and Commercial Technology—the group aims to transcend traditional family business models by creating value and fostering continuous growth.

• Jenis pekerjaan: Kontrak