Sales Manager (Interactive Retail Edutainment)

About the job Sales Manager (Interactive Retail Edutainment)

Our client, a prominent player in family entertainment known for its innovative play-and-learn experiences, is planning to open over 20 flagship locations across key markets, bringing engaging environments to children and families throughout Asia and beyond.

About the role:
This position generates revenue by driving leads and converting them into bookings for birthday parties and school trips at venues. It is an individual contributor role requiring hands-on sales efforts, including fieldwork and proactive engagement with schools, party planners, and the broader ecosystem.

Responsibilities:

• Revenue Generation:Drive revenue growth in the assigned geography and venue.
• Lead Generation:Build a strong pipeline of leads for birthday parties and school trips through calls, emails, and networking with schools and community groups.
• Eco-System Development:Establish relationships with the party ecosystem, including birthday party planners, event managers, confectionery shops, decorators, and residential societies in the area.
• Sales Conversion:Understand client needs and convert leads into confirmed bookings by presenting tailored packages.
• Stitching Alliances:Build partnerships with corporations and schools for packages and special events.
• Relationship Building:Cultivate long-term relationships with parents, school administrators, and daycare centres to encourage repeat business and referrals.
• Collaboration & Strategy:Work with the marketing team on targeted campaigns and provide feedback to improve outreach efforts.
• Venue Tours & Presentations:Conduct engaging tours and presentations to showcase the venue's offerings.
• Reporting & Analysis:Monitor and report on sales activities, conversion rates, and revenue performance. Use data insights to refine strategies.

Qualifications:

• Experience:
  • Having 7 - 8 yearsin sales, preferably in education-focused roles.
  • Experience in franchise development for kindergartens, playschools, or primary schools is a plus.
  • B2C sales experience related to birthday parties or school programs is highly desirable.
• Education:
  • Bachelor's degree in Business Administration, Marketing, or a related field (preferred but not required).
• Skills:
  • Ability to work with diverse stakeholders and build lasting relationships.
  • Street-smart, proactive, and self-motivated.
  • Excellent communication, negotiation, and organizational skills.
  • Competent with CRM tools and Microsoft Office.
• Personal Attributes:
  • Self-starter, go-getter, and goal-oriented.
  • Energetic, enthusiastic, and passionate about achieving targets.

Working Relationships

• Reports to the Marketing Team.
• Collaborates closely with the venue manager for the assigned geography.
• Competitive salary with an attractive commission structure.
• Opportunities for professional growth and development.
• Fun and engaging work environment.

Note:
This role requires significant fieldwork, including meeting schools, party planners, and other stakeholders. It is not an office-based position.