Performance Marketing Specialist (Tiktok Ads)

PT. Hebe Beauty Style; Tangerang Selatan; On-site; IDR 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a Performance Marketing Specialist to lead TikTok Ads campaigns. In this dynamic role, you will manage advertising budgets, track performance metrics, and collaborate with cross-functional teams to drive sales and brand awareness. Your creativity and analytical skills will be crucial in optimizing campaigns and exploring innovative strategies. If you are passionate about digital marketing and the beauty industry, this opportunity offers a chance to make a significant impact in a fast-paced environment.

Qualifications

• 1+ years of experience in Digital Marketing or Performance Marketing.
• Proficient in TikTok Ads and data-driven campaign management.

Responsibilities

• Manage and optimize TikTok Ads campaigns to enhance sales.
• Analyze performance data and implement improvements.

Skills

Digital Marketing

TikTok Ads Management

Data Analysis

Communication Skills

Campaign Optimization

Education

Bachelor’s Degree in Communication

Bachelor’s Degree in Marketing

Bachelor’s Degree in Advertising

Tools

TikTok Ads Manager

Microsoft Word

Microsoft Excel

Analytics Tools

Job description

Performance Marketing Specialist (Tiktok Ads)

What you'll do:

1. Run and manage TikTok Ads campaigns (VSA, LSA, PSA) to boost sales and reach the right audience.
2. Track ad performance and make improvements using data (A/B testing, ROAS optimization, etc.).
3. Review digital marketing reports (Search, Social, Ads, Email, Website, Blog) and share suggestions with the sales & marketing team.
4. Try out new creative ideas to improve campaign results.
5. Handle ad budgets wisely to meet business goals.
6. Work closely with our digital marketing, branding, and communication teams.

What we’re looking for:

• A Bachelor’s Degree (S1) is required—preferably in Communication, Marketing, Advertising, Broadcasting, Mathematics, or similar.
• At least 1 year of experience (including internships) in Digital Marketing, Ads Optimization, or Performance Marketing.
• Good communication skills and interest in the beauty/skincare industry.
• Confident using TikTok Ads Manager and running conversion/lead/awareness campaigns.
• Proactive, detail-oriented, data-driven, and goal-focused (especially on ROAS & sales conversions).
• Skilled in Microsoft Word & Excel; familiar with analytics tools.

Location: Alam Sutera, South Tangerang & Landmark Pluit, North Jakarta