Jr. Brand Digital Manager, CPD

L'Oréal; Daerah Khusus Ibukota Jakarta; On-site; USD 30,000 - 60,000; Full time

Job summary

An innovative company is seeking a Jr. Brand Digital Manager for a dynamic role in shaping the digital strategy for a leading beauty brand. This position involves managing influencer marketing campaigns, collaborating with cross-functional teams, and delivering engaging digital content. The ideal candidate will have strong project management and analytical skills, making a significant impact on brand success. Join a vibrant team and contribute to exciting product launches and marketing communications that resonate with consumers.

Qualifications

• Strong project management, analytical, and communication skills.

Responsibilities

• Manage & strategize influencer marketing campaigns with agency & product marketing team.
• Analyze data and report on content & advocacy performance.

Skills

Project Management

Analytical Skills

Communication Skills

Job description

As a Jr. Brand Digital Manager for Maybelline within L'Oréal’s Consumer Products Division, you will play a pivotal role in driving the brand’s digital strategy and execution. Your responsibilities will include managing influencer marketing campaigns, ensuring seamless collaboration across teams, and delivering impactful digital content that resonates with consumers.

Responsibilities include:

1. Manage & strategize influencer marketing campaigns in collaboration with agency & product marketing team, e.g., manage KOL shortlist and selection.
2. Manage timelines for all content sources, including MGC (Massive Generated Content), Influencer & Branded Content, e.g., start posting, peak posting.
3. Manage digital inventories like owned account & website maintenance in collaboration with CDMO & Agencies.
4. Partner with product teams to support NPD launches & franchise maintenance in marketing communications on content & advocacy.
5. Analyze data and report on content & advocacy performance.

Qualifications:

• Strong project management, analytical, and communication skills.