Digital Marketing ( Specialist IT)

PT CMA Solutions Indonesia; Daerah Khusus Ibukota Jakarta, Jakarta Timur; On-site; USD 30,000 - 70,000; Full time

Job summary

An innovative company is looking for a results-driven Digital Marketing Specialist to enhance brand visibility and customer engagement in the IT sector. This role involves developing and executing comprehensive digital marketing strategies across various channels including SEO, SEM, and social media. The ideal candidate will have a strong understanding of digital marketing tools and analytics, enabling them to optimize campaigns effectively. Collaborating closely with technical teams, you will create engaging content that resonates with target audiences. If you're passionate about digital marketing and eager to make an impact, this is the perfect opportunity for you.

Qualifications

• Strong understanding of digital marketing strategies and tools.
• Experience with SEO, SEM, and content marketing in the IT sector.

Responsibilities

• Develop and execute digital marketing strategies for IT products.
• Manage SEO, SEM, and content marketing campaigns to drive engagement.

Skills

Digital Marketing Strategy

SEO

SEM

Content Marketing

Social Media Management

Email Marketing

Web Analytics

Lead Generation

CRM Integration

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

HubSpot

Marketo

Mailchimp

Google Ads

Bing Ads

Job description

We are seeking a results-driven Digital Marketing Specialist with a strong understanding of the IT industry to develop, implement, and manage online marketing strategies that drive brand awareness, customer engagement, and lead generation. The ideal candidate will be responsible for planning and executing campaigns across digital channels including Website, SEO, SEM, email, social media, and content marketing, while aligning with the company’s technical offerings and business objectives. This role requires a blend of creative thinking, data analysis, and familiarity with IT products and services to effectively position the brand in a competitive digital landscape.

Key Responsibilities:

Develop and Execute Digital Marketing Strategies:

Design and implement comprehensive digital campaigns aligned with IT product/service goals.

Identify target audiences and create effective customer acquisition strategies.

Manage SEO and SEM:

Optimize website and content for search engines (on-page and off-page SEO).

Plan and manage PPC campaigns via platforms like Google Ads and Bing Ads.

Content Marketing:

Create and manage engaging content relevant to IT services, such as blogs, whitepapers, and case studies.

Collaborate with technical teams to translate complex topics into customer-friendly material.

Social Media Management:

Maintain presence on platforms like LinkedIn, Twitter, and YouTube with IT-relevant content.

Plan and schedule regular posts, run paid ads, and engage with followers.

Email Marketing & Automation:

Design and execute email campaigns for lead nurturing, product updates, and newsletters.

Use marketing automation tools like HubSpot, Marketo, or Mailchimp.

Web Analytics & Reporting:

Track campaign performance using tools like Google Analytics, GA4, and Search Console.

Analyze data to optimize marketing efforts and present performance reports to stakeholders.

Lead Generation and Conversion Optimization:

Use landing pages, CTAs, and A/B testing to improve conversion rates.

Align with the sales team to ensure leads are qualified and nurtured.

CRM Integration:

Work with CRM systems to segment audiences and monitor customer journeys.

Stay Updated on Trends:

Keep up with the latest trends in digital marketing and IT industry developments.

Recommend new tools and strategies to stay ahead of the competition.

Work closely with product managers, developers, and designers to ensure campaign alignment with IT solutions and branding.

How many years' experience do you have as a Digital Marketing Specialist?