Performance Marketing Analyst

PT Astra International Tbk; Daerah Khusus Ibukota Jakarta; On-site; IDR 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a dynamic Performance Marketing Manager to lead end-to-end marketing activities across multiple paid channels. This role involves collaborating with regional teams to ensure cohesive messaging and optimizing campaigns for key performance indicators. The ideal candidate will have a strong background in digital marketing, excellent analytical skills, and the ability to report insights to stakeholders effectively. If you are passionate about driving performance in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• 3+ years experience in performance-based marketing, preferably in e-commerce.
• Strong understanding of performance marketing strategies and tools.

Responsibilities

• Manage performance marketing across various paid channels including Google Ads and Facebook Ads.
• Work with regional marketing to ensure consistent messaging across channels.

Skills

Performance Marketing

Digital Marketing

Data Analysis

Communication Skills

English Proficiency

Bahasa Proficiency

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Analytics

Bachelor's degree in Advertising

Tools

Google Analytics

Meta Ads Dashboard

Google Ads Dashboard

TikTok Ads Dashboard

SEMrush

Optimizely

Looker

Tableau

Microsoft Office

Job description

Deskripsi Pekerjaan

• End-to-end management of performance marketing activity across different paid channels including, Google Ads, Facebook Ads, TikTok Ads, All Social Media Ads, ASA, etc.
• Supporting performance marketing activity across additional channels such as paid search and working closely with any partner agencies to implement, optimize and report on performance.
• Develop test and learn initiatives across different available sources for users acquisition.
• Work with the regional marketing team to ensure messaging across all channels are consistent and aligned.
• Work closely with the wider marketing team to optimize campaigns for all important KPIs.
• Ensure budget is spent across performance channels efficiently & effectively.
  
  

Persyaratan

• Bachelor's degree in Marketing, Communications, Analytics, Advertising or related field required.
• Minimum 3+ years of experience in performance-based marketing required (e-commerce companies are preferred).
• Detailed knowledge and understanding performance marketing strategies tactics and tools.
• Experienced in running and implementing digital marketing efforts in such channels (including but not limited to Google Ads, Meta Ads, et cetera).
• Excellent working knowledge of web analytics tools (e.g Google Analytics, SEMrush, Optimizely, email marketing analytics, et cetera).
• Proven ability to consolidate and analyze data from multiple sources (e.g. website, social media, email, SEM).
• Ability and desire to work at both the strategic and tactical levels.
• Ability to deliver clear, concise, and reliable reporting on all activities to key stakeholders.
• Strong communication and influencing skills in English and Bahasa.
• Strong understanding of the current e-commerce landscape and insight into upcoming trends and future direction.
• Tools skills needed:
• Google Analytics
• Ads Dashboard (from the platform used, such as Meta Ads Dashboard, Google Ads Dashboard, TikTok Ads Dashboard, et cetera)
• Looker (nice to have)
• Tableau (nice to have)
• Microsoft Office skills