Senior Marketing Strategist - Beauty Industry

Talent Search Recruitment - Indonesia; Daerah Khusus Ibukota Jakarta; On-site; IDR 50,000,000 - 100,000,000; Full time

Job summary

An innovative beauty and skincare company is seeking a dynamic Marketing Strategist to lead their marketing acquisition efforts. This role involves defining and managing campaigns, analyzing content promotion trends, and ensuring brand consistency across all channels. The ideal candidate will have a strong background in marketing strategy, particularly in influencer marketing, and be adept at understanding market trends. Join a forward-thinking team that is dedicated to empowering customers with high-quality skincare solutions and making a significant impact in the beauty industry.

Qualifications

• 3+ years of experience in marketing strategy or KOL strategy.
• Strong understanding of content management and current social trends.

Responsibilities

• Manage marketing acquisition efforts across various channels.
• Oversee influencer marketing strategy and performance.

Skills

Marketing Strategy

Content Management

Influencer Marketing

Market Acumen

English Proficiency

Education

Bachelor's degree in related field

Job description

Our client is a fast-growing beauty and skincare company in Indonesia, dedicated to providing high-quality, innovative, and dermatologist-approved products. With a strong commitment to self-care and confidence, the company focuses on combining science-backed formulations with the latest beauty trends. Through continuous research and development, our client aims to empower customers with effective and safe skincare solutions.

Job Descriptions:

1. Define, create, and manage marketing acquisition efforts across awareness, consideration, and conversion using other channels.
2. Analyze and identify the best content promotion trends to give further key recommendations in order to discover other ways of reaching customers and drive sales traffic.
3. Handle the end-to-end process of the influencer marketing strategy, starting from approaching suitable KOLs, creating & presenting the brief, and reviewing their performance.
4. Ensure that the brand remains recognizable, up-to-date, and top of mind for the audience.
5. Make sure that the branding image is consistent across advertising and campaigns.
6. Forecast marketing campaign growth and ROI for marketing campaigns, working closely with the product development and business development teams.
7. Supervise advertising, product design, and other forms of marketing to maintain consistency in branding.

Requirements:

1. Bachelor's degree in any related field.
2. Experience as a Marketing Strategist/KOL Strategist for 3 years.
3. Extensive comprehension regarding content management activities.
4. Good English proficiency both in writing and speaking.
5. Excellent market acumen and up to date with current social trends.