Brand Manager

PT Yupi Indo Jelly Gum; Daerah Khusus Ibukota Jakarta; On-site; USD 15,000 - 25,000; Full time

Job summary

A leading company in the food and beverage sector is seeking a Brand Manager to develop and implement effective brand strategies. The ideal candidate will analyze market trends, manage budgets, and ensure consistent brand messaging across channels. This role requires strong analytical skills, effective communication, and a proven track record in brand management.

Qualifications

• 3-5 years of experience in brand management, preferably in FMCG.
• Proven experience in developing and executing marketing campaigns.

Responsibilities

• Develop and implement brand strategies and marketing plans.
• Analyze market trends and consumer insights.
• Manage brand budgets and advertising campaigns.

Skills

Analytical Thinking

Strategic Thinking

Communication

Presentation

Education

Bachelor’s degree in marketing

Bachelor’s degree in business

Job description

Develop and implement brand strategies and marketing plans.

Analyze market trends and consumer insights to drive brand growth.

Manage brand budgets and ensure efficient allocation of resources.

Oversee the creation and execution of advertising campaigns.

Collaborate with product development to ensure brand alignment.

Maintain consistent brand messaging across all channels.

Comprehend consumer and product trends to suggest innovative products and capitalize on business opportunities.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• Minimum of 3-5 years of experience in brand management, preferably in the FMCG industry, particularly in food & beverage manufacturing.
• Strong analytical and strategic thinking skills.
• Excellent communication and presentation abilities.
• Proven experience in developing and executing marketing campaigns.
• Ability to manage budgets and resources effectively.