Influencer Marketing Specialist (External)

Sizanid HR; Daerah Khusus Ibukota Jakarta; Remote; IDR 30,000 - 70,000; Full time

Job summary

An innovative digital marketing firm is on the lookout for a talented Influencer Marketing Specialist to enhance brand visibility and drive engagement through strategic influencer partnerships. This role is pivotal in developing comprehensive marketing strategies that resonate with target audiences across platforms like Instagram, YouTube, and TikTok. The ideal candidate will bring creativity, strong communication skills, and a passion for digital media to the table, ensuring successful collaborations that align with brand values. If you thrive in a fast-paced environment and have a knack for building relationships, this opportunity is perfect for you.

Benefits

Training & Development

Work From Home

Wellness Resources

Qualifications

• 2+ years of experience in influencer marketing or digital marketing roles.
• Strong understanding of social media platforms and influencer trends.

Responsibilities

• Develop and implement influencer marketing strategies aligned with brand objectives.
• Manage end-to-end influencer campaigns, including budgeting and performance tracking.

Skills

Influencer Marketing

Social Media Management

Communication Skills

Project Management

Marketing Analytics

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

Marketing Analytics Tools

Social Media Management Platforms

Influencer Marketing Tools

Job description

Influencer Marketing Specialist (External)

About the Role:
Our client in the digital marketing industry is seeking an experienced Influencer Marketing Specialist to join their team. This role involves developing and executing influencer marketing strategies to increase brand awareness, engage target audiences, and drive conversions. The ideal candidate will have a strong understanding of social media platforms, influencer trends, and the ability to create and manage successful partnerships with influencers across various channels.

Industry: Digital Marketing

Start Date: Immediately

Responsibilities:

1. Develop and implement comprehensive influencer marketing strategies that align with the client's brand objectives and target audience.
2. Identify, vet, and establish partnerships with influencers and content creators across platforms such as Instagram, YouTube, TikTok, and others relevant to the brand.
3. Build and maintain relationships with influencers to foster long-term collaborations, ensuring alignment with the client’s brand values.
4. Manage the end-to-end process of influencer campaigns, including briefing, contracting, budgeting, content planning, and performance tracking.
5. Collaborate with internal teams to align influencer content with overall brand messaging, campaigns, and marketing objectives.
6. Track, analyze, and report on influencer campaign performance metrics to assess ROI and optimize future campaigns.
7. Stay updated on influencer trends, platform updates, and industry best practices to inform strategic decisions.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Portfolio with social media accounts.
• Must have a social media account.
• 2+ years of experience in influencer marketing or digital marketing roles.
• Strong understanding of social media platforms and influencer trends.
• Excellent communication skills with the ability to engage and negotiate with influencers.
• Proficiency in marketing analytics tools and social media management platforms.
• Creative mindset with a passion for innovative marketing strategies.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.
• Ability to work collaboratively across teams and independently in a fast-paced environment.
• Preferred Qualifications:
• Experience using influencer marketing tools and platforms.
• Knowledge of performance metrics such as engagement rate, reach, and conversions.
• Creative thinking with a passion for storytelling and digital media.

Benefits:

• Training & Development
• Work From Home
• Wellness Resources
• Salary: Base + performance-based