Head of Marketing

Pemasaran Digital & Pencarian (Pemasaran & Komunikasi); Daerah Khusus Ibukota Jakarta; On-site; IDR 50,000 - 90,000; Full time

Job summary

An innovative firm is seeking a Head of Marketing to lead their dynamic team in Jakarta. This full-time role involves developing and executing impactful digital marketing strategies to enhance brand awareness and drive customer acquisition. You will oversee a talented marketing team, manage comprehensive campaigns across various platforms, and analyze performance data to optimize results. Join a supportive and inclusive work environment that values collaboration and innovation, where your contributions will make a significant impact on the company's success. If you're passionate about marketing and ready for a rewarding challenge, we encourage you to apply!

Benefits

Competitive Salaries

Comprehensive Benefits

Professional Development Opportunities

Work-Life Balance

Qualifications

• 5-8 years of experience in branding and marketing, preferably in healthcare.
• Strong knowledge of digital platforms and web analytics.
• Excellent written and spoken English with strong copywriting skills.

Responsibilities

• Develop and implement comprehensive marketing strategies across channels.
• Lead and optimize performance across SEO, SEM, and social media.
• Analyze marketing performance data to assess effectiveness.

Skills

Branding

Digital Marketing

SEO

SEM

Social Media Management

Data Analysis

Leadership

Stakeholder Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Business

Tools

Google Analytics

Facebook Ads

Instagram Ads

TikTok Ads

Job description

About the role

We are seeking an experienced Head of Marketing to join our dynamic team at Wellous. As Head of Marketing, you will be responsible for developing and executing effective digital and search marketing strategies to drive brand awareness, lead generation, and customer acquisition. This is a full-time position based in Central Jakarta, Jakarta ID.

Key Responsibilities:

1. Strategic Marketing & Brand Leadership
2. Develop and implement comprehensive marketing strategies across digital and traditional channels to drive brand awareness, customer engagement, and revenue growth.
3. Oversee the total brand portfolio, aligning both short-term and long-term strategies with business goals and market trends.
4. Lead brand building initiatives for the Indonesia market, including go-to-market strategies, consumer activations, and brand positioning.
5. Evaluate and support new product development and launches, ensuring alignment with brand identity and market opportunity.

Digital Marketing Execution

1. Lead and optimize performance across SEO, SEM, social media, content, and email marketing to maximize reach and conversions.
2. Manage and optimize paid advertising campaigns across multiple digital platforms to achieve targeted ROI.
3. Implement innovative and data-driven digital strategies to remain ahead of market trends and competition.

Performance Analysis & Reporting

1. Analyze marketing performance data to assess effectiveness and identify opportunities for improvement.
2. Provide actionable insights and strategic recommendations to senior leadership based on data analysis and market research.
3. Develop and manage the overall marketing budget, ensuring efficient and impactful allocation of resources.
4. Oversee marketing spend, purchase budgets, and ensure alignment with financial objectives.
5. Manage principal and vendor relationships, ensuring smooth communication, performance tracking, and day-to-day operations.

Team Leadership

1. Lead, coach, and develop a high-performing marketing team, setting clear goals and ensuring efficient workflows.
2. Foster a culture of collaboration, innovation, and continuous improvement across the team.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum 5-8 years of experience in branding and marketing, preferably in the healthcare industry.
• Proven success in strategizing and executing integrated marketing campaigns.
• Strong knowledge of digital platforms, web analytics, and social media (Google, Facebook, Instagram, TikTok).
• Experience working with media agencies and handling traditional media channels (TV, radio, print).
• Strong leadership skills with the ability to set priorities and manage teams effectively.
• Creative, enthusiastic, and highly results-driven.
• Excellent interpersonal skills and stakeholder management abilities.
• Able to perform under pressure with a proactive, hands-on attitude.
• Excellent written and spoken English, with strong copywriting and editing skills.

What we offer

At Wellous, we are committed to providing our employees with a supportive and inclusive work environment. We offer competitive salaries, comprehensive benefits, and opportunities for professional development and career advancement. Our company culture values collaboration, innovation, and work-life balance.

If you're excited to join our team and contribute to our continued success, we encourage you to apply now.