KOL Marketing Manager

Singularity Flame Tech; Indonesia; On-site; IDR 15,000 - 35,000; Full time

Job summary

An innovative company is seeking a KOL Marketing Lead to spearhead influencer partnerships for a rapidly growing colored contact lens brand. In this dynamic role, you will engage with key opinion leaders to enhance brand visibility and drive sales growth, particularly on TikTok. This position offers the opportunity to work in a fast-paced startup environment where your contributions will be directly linked to measurable success. If you are proactive, adaptable, and ready to make an impact in the marketing landscape, this is the perfect opportunity for you.

Qualifications

• 2+ years of KOL marketing experience in a consumer brand environment.
• Strong analytical mindset and communication skills in English.

Responsibilities

• Lead KOL marketing initiatives to drive brand awareness and sales growth.
• Analyze campaign performance and optimize strategies based on insights.

Skills

KOL Marketing

Influencer Marketing

Data Analysis

Project Management

Communication Skills

Education

Bachelor's Degree

Job description

KOL Marketing Lead – Okaka Contactlens(Singularity Flame)

We are hiring a KOL Marketing Lead to join our rapidly growing colored contact lens brand, Okaka, under Singularity Flame. Okaka is currently the fastest-growing colored contact lens brand online in Indonesia, with 300,000 Shopee followers and over 1 million TikTok followers.([OKAKA Softlens)

Role Overview: You will lead our KOL (Key Opinion Leader) marketing initiatives, driving brand awareness and directly contributing to GMV growth through strategic influencer and affiliate partnerships, primarily on TikTok.

Key Responsibilities:

• Strategically identify, engage, and manage KOL relationships to maximize brand exposure and sales growth.
• Develop and execute effective influencer and affiliate marketing campaigns.
• Lead and mentor a dynamic team, while also being capable of independent execution.
• Continuously analyze campaign performance, optimizing strategies based on data-driven insights.

Qualifications:

• Minimum 2 years of relevant KOL marketing experience, ideally in a consumer brand environment.
• Proven track record in leveraging KOL partnerships for brand visibility and measurable GMV growth, particularly on TikTok.
• Exceptional organizational, planning, and project management skills.
• Strong analytical mindset, detail-oriented, and results-driven.
• Excellent communication skills in English.
• Bachelor's degree or higher from a reputable university.

Who You Are:

• Proactive and highly responsible with an entrepreneurial mindset.
• Flexible, adaptable, and comfortable in a dynamic startup environment.
• Quick learner with exceptional execution capabilities.

What You Will Gain: Join us and play a pivotal role in transforming a rapidly growing brand into a beloved household name. Experience career growth opportunities that exceed traditional corporate paths. Your success will be measured clearly and numerically through increased sales performance and brand visibility driven by KOL marketing initiatives.