Digital Marketing Manager

PT Tawada Healthcare; Daerah Khusus Ibukota Jakarta; On-site; USD 15,000 - 25,000; Full time

Job summary

A leading healthcare company in Jakarta seeks a Digital Marketing Specialist to enhance brand awareness and drive lead generation. The role involves developing comprehensive digital marketing strategies across various channels, managing online presence, and analyzing campaign performance. Candidates should have a strong background in digital marketing with at least 5 years of experience, excellent analytical skills, and familiarity with marketing tools. Join a dynamic team to shape the future of healthcare marketing.

Qualifications

• Minimum 5 years of experience in digital marketing with successful campaigns.
• Familiarity with various digital marketing channels and tools.

Responsibilities

• Develop and implement comprehensive digital marketing campaigns.
• Analyse and report on campaign performance using data-driven insights.
• Manage and optimise the company's website and online presence.

Skills

SEO

SEM

Social Media Marketing

Email Marketing

Content Marketing

Analytical Skills

Project Management

Time Management

Education

Degree in Marketing

Degree in Communications

Tools

Marketing Automation Tools

Web Analytics

Content Management Systems

Job description

Responsible for developing and executing effective digital marketing strategies to drive brand awareness, website traffic, and lead generation for the organization.

Key Responsibilities:

1. Develop and implement comprehensive digital marketing campaigns across various channels, including search engine optimisation, social media, email marketing, and content creation.
2. Manage and optimise the company's website and online presence to improve user experience, increase engagement, and generate qualified leads.
3. Analyse and report on the performance of digital marketing campaigns, using data-driven insights to continuously improve strategies.
4. Collaborate with marketing and sales teams to align digital efforts with business objectives.
5. Stay updated with the latest digital marketing trends, technologies, and best practices.
6. Monitor and manage the digital marketing budget to ensure efficient resource allocation.

Minimum Requirements:

1. Minimum 5 years of experience in digital marketing with a proven track record of successful campaigns.
2. Proficiency in SEO, SEM, social media marketing, email marketing, and content marketing.
3. Excellent analytical skills for data interpretation and decision-making.
4. Strong project and time management skills.
5. Familiarity with marketing automation tools, web analytics, and content management systems.
6. Degree in marketing, communications, or related field preferred.