AVP-Postpaid & SMB

PT. Indosat Tbk; Kota Semarang; On-site; IDR 30,000 - 70,000; Full time

Job summary

An established industry player seeks a dynamic marketing leader to drive growth in the postpaid and SMB segments. This role focuses on customer acquisition, retention strategies, and revenue optimization through data-driven insights. You will collaborate with cross-functional teams to enhance market penetration and reduce churn, ensuring sustainable customer loyalty. If you're passionate about leveraging analytics to maximize customer engagement and profitability, this is the perfect opportunity to make a significant impact in a competitive telecom environment.

Qualifications

• Expertise in postpaid and SMB market strategies.
• Strong analytical skills in customer segmentation and targeting.
• Experience in developing retention and engagement programs.

Responsibilities

• Develop and execute targeted acquisition strategies for postpaid customers.
• Design and implement customer retention initiatives to minimize churn.
• Collaborate with Product, Sales, and Customer Experience teams.

Skills

Postpaid Market Strategy

SMB Business Development

Customer Retention & Loyalty

Upsell & Cross-Sell Optimization

Data-Driven Marketing & Analytics

Revenue Management & Forecasting

Stakeholder Management & Collaboration

Leadership & Team Development

Job description

Role Purpose:

Postpaid & Small Medium Business (SMB) is responsible for driving growth, retention, and revenue optimization in the postpaid and SMB customer segments. This role focuses on customer acquisition, engagement strategies, and retention programs to maximize lifetime value and business profitability.

By leveraging data-driven insights, targeted marketing initiatives, and cross-sell/upsell strategies, Postpaid & Small Medium Business (SMB) ensures sustainable customer base growth and loyalty. Collaborating with sales, product, and customer experience teams, this role is key to enhancing market penetration, reducing churn, and increasing customer spending in Indonesia’s competitive telecom industry.

Key Responsibilities:

• Postpaid Customer Acquisition: Develop and execute targeted acquisition strategies for postpaid customers.
• SMB Market Development: Expand and optimize SMB offerings to increase market penetration.
• Customer Retention & Churn Management: Design and implement customer retention initiatives to minimize churn.
• Upsell & Cross-Sell Strategy: Create personalized upsell and cross-sell campaigns to maximize ARPU.
• Customer Segmentation & Personalization: Leverage data analytics to enhance customer segmentation and engagement.
• Revenue Growth & Performance Optimization: Monitor financial performance and align marketing efforts with revenue goals.
• Cross-functional Collaboration
• Collaborate with Product, Sales, and Customer Experience teams for seamless execution.
• Team Leadership & Development: Build and mentor a high-performing marketing team with a focus on innovation and agility.

Key Performance Indicators (KPIs):

• Postpaid Customer Growth – Increase in postpaid subscribers.
• SMB Market Penetration – Growth of SMB customer base.
• Churn Rate Reduction – Percentage decrease in customer churn.
• Average Revenue Per User (ARPU) – Higher revenue per customer.
• Upsell & Cross-Sell Conversion – Effectiveness of revenue expansion initiatives.
• Customer Retention Rate – Number of customers retained over time.

Skills:

• Postpaid Market Strategy
• SMB Business Development
• Customer Retention & Loyalty
• Upsell & Cross-Sell Optimization
• Data-Driven Marketing & Analytics
• Revenue Management & Forecasting
• Stakeholder Management & Collaboration
• Leadership & Team Development

Qualifications:

• Expertise in postpaid and SMB market strategies.
• Strong analytical skills in customer segmentation and targeting.
• Experience in developing retention and engagement programs.
• Ability to collaborate with cross-functional teams for business success.
• Strong leadership in driving data-driven decision-making.
• Experience in optimizing revenue streams through upsell and cross-sell strategies.