Vice President Marketing

Taman Safari Indonesia; Daerah Khusus Ibukota Jakarta; On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Vice President of Marketing to lead strategic initiatives that enhance brand presence and drive growth across all units. This pivotal role involves overseeing integrated marketing strategies, mentoring a dynamic team, and collaborating with senior leaders to foster innovation. The ideal candidate will possess a strong background in strategic marketing, with a passion for sustainability and education. Join a forward-thinking organization committed to excellence in tourism and hospitality, where your contributions will significantly impact the business's future.

Qualifications

• 10+ years of experience in strategic marketing roles.
• Proven success in leading marketing teams in tourism or hospitality.

Responsibilities

• Develop and execute high-impact marketing strategies.
• Oversee customer insights and market research for effective campaigns.

Skills

Strategic Marketing

Digital Marketing

Leadership

Stakeholder Management

Data Analytics

Branding

Education

Bachelor's degree in Marketing

Master's degree in Marketing

Tools

Marketing Analytics Platforms

Job description

Vice President of Marketing will report to Senior Vice President of Sales Marketing

Vice President of Marketing will play a pivotal role in shaping and leading the strategic marketing direction of Taman Safari Indonesia Group. This role is responsible for overseeing the development and execution of integrated marketing, branding, communications, and digital strategies that strengthen brand presence, drive visitor growth, and support business expansion across all units within the group.

Key Responsibilities:

• Develop and execute high-impact marketing strategies aligned with organizational goals, including branding, promotions, digital engagement, and public relations.
• Lead and mentor the group marketing team to deliver measurable business results across all parks, resorts, and retail units.
• Oversee customer insights, market research, and data analytics to drive decision-making and campaign effectiveness.
• Ensure consistent brand messaging and visual identity across all communication platforms.
• Collaborate with senior leaders to support revenue growth through innovative campaigns and strategic partnerships.
• Manage relationships with external vendors, agencies, and media to maximize marketing performance.
• Monitor marketing budgets and ensure effective allocation of resources.
• Champion sustainability, conservation, and education values in every marketing initiative, in line with the organization’s core pillars.

Key Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
• Minimum 10 years of progressive experience in strategic marketing roles, with at least 5 years in a senior leadership capacity.
• Proven success in leading cross-functional marketing teams, preferably in tourism, hospitality, lifestyle, or consumer brands.
• Strong digital marketing acumen and familiarity with modern marketing tools and analytics platforms.
• Excellent leadership, communication, and stakeholder management skills.
• Creative thinker with a strategic mindset and a passion for innovation.
• Fluent in both Bahasa Indonesia and English.

Due to the high volume of applications, only those selected for further consideration will be contacted.