Digital Performance Marketing Specialist

Wall Street English; Daerah Khusus Ibukota Jakarta; On-site; IDR 100,000,000 - 200,000,000; Full time

Job summary

Join a leading education company as a Digital Performance Marketing Specialist, where you'll manage impactful digital campaigns to drive leads and transform lives. With a focus on creativity and analytics, you'll optimize strategies across platforms like Meta, Google, and TikTok, ensuring alignment with organizational goals. If you're passionate about education and results-driven marketing, this is your opportunity to make a significant impact in Indonesia.

Benefits

Bonus for landing page optimization experience

Qualifications

• Minimum 2 years of experience in paid media campaigns.
• Experience working with creative teams on ad strategies.

Responsibilities

• Manage and optimize paid media campaigns on various platforms.
• Analyze performance metrics and translate data into insights.
• Collaborate with content teams to develop high-converting ads.

Skills

Analytical Mindset

Lead Generation

Conversion Strategies

Tools

Google Analytics

Meta Ads Manager

TikTok Business Center

Job description

Digital Performance Marketing Specialist

Are you ready to manage high-impact digital campaigns that not only drive leads but also transform lives through education? Join Gentem Indonesia, where innovation, learning, and global ambition meet. We empower individuals of all ages to thrive — and your digital strategies will be at the heart of that mission.

Strategize, manage, and optimize paid media campaigns on Meta (Facebook/Instagram), Google Ads, TikTok Ads, and potentially other emerging platforms.

Analyze campaign performance metrics such as CPR, CAC, ROAS, CTR, CVR, etc., and translate data into clear insights and optimization actions.

Work closely with content and creative teams to develop ads that are not just eye-catching but also high-converting and platform-specific.

Write or guide the creation of strategic creative briefs that align message, visuals, and funnel objectives.

Conduct A/B testing on creatives, copy, landing pages, and audience targeting to identify scalable winners.

Collaborate with funnel and automation teams to ensure lead nurturing and conversion processes align with ad strategies.

Stay updated on trends, algorithm changes, and platform updates to keep us ahead of the curve.

Minimum 2 years of hands-on experience running and optimizing paid media campaigns across Google, Meta, and TikTok (portfolio or case study appreciated).

Possess a strong analytical mindset — fluent in using Google Analytics, Meta Ads Manager, TikTok Business Center, and other relevant platforms.

Ability to extract insights from data, not just generate reports, and communicate findings clearly to both creative and strategic stakeholders.

Experience working with creative teams to guide copy and visual direction based on audience behavior and platform dynamics.

Solid understanding of marketing funnels, lead generation, and conversion strategies.

Proactive, results-oriented, and enthusiastic about working in a dynamic, purpose-driven team.

Bonus: Experience with landing page optimization.

Gentem Indonesia Lifelong Learning (GILL) Group focuses on cultivating lifelong learning from an early age to enhance Indonesians’ competitiveness. Through partnerships with world-leading content providers, GILL delivers premium learning outcomes across its brands — Wall Street English, CuriooKids, and INDIES — to retail and corporate customers online and in-center.

Ready to Make Your Mark?
We’re looking for game-changers—if that’s you, apply now and help us shape the future of education in Indonesia!