Responsibility:
- Manage and maintain the company website and associated product sites, ensuring optimal performance and content accuracy.
- Operate and maintain the company’s social media channels, including Instagram, TikTok, and LinkedIn, with consistent brand messaging.
- Monitor and sustain website traffic levels, taking proactive steps to prevent decline.
- Ensure leads generated via the website and social media platforms are easily accessible and exportable for sales and marketing use.
- Measure marketing effectiveness through KPIs such as conversion rates, engagement metrics, and brand awareness.
- Leverage digital advertising tools and social media platforms to drive targeted marketing campaigns.
- Continuously review performance metrics to update and innovate marketing strategies for greater impact and ROI.
Key Skills and Qualifications:
- Bachelor of known University or Institute
- Proficient in WordPress website management.
- Skilled in social media marketing across platforms including Instagram, TikTok, and LinkedIn.
- Familiar with email marketing strategies and tools.
- Strong analytical mindset for measuring and optimizing campaign performance.
- Ability to adapt marketing strategies based on performance insights and market trends.