Director of Digital Marketing (Fashion Brand)

Gema Consult®; Provinsi Bali; On-site; USD 40,000 - 80,000; Full time

Job summary

An innovative eyewear brand in Bali seeks a visionary Director of Digital Marketing to lead their marketing efforts. This key leadership role requires a strategic thinker with a strong background in fashion or luxury brands. You will build and mentor a high-performing team, design impactful strategies across various channels, and work closely with founders to bring creative visions to life. If you're detail-oriented, passionate, and ready to drive growth for a fast-moving brand, this is the opportunity for you.

Qualifications

• Proven track record in marketing for fashion or luxury brands.
• Experience building and leading marketing teams.

Responsibilities

• Build and mentor a high-performing internal marketing team.
• Design and execute impactful marketing strategies.

Skills

Digital Marketing

Strategic Thinking

Team Leadership

Branding

Public Relations

Creative Vision

Fluency in English

Job description

Director of Digital Marketing (Fashion Brand)

We believe every pair of glasses has a story to tell.

One of our Bali-based clients, an eyewear brand and optician with four convenient locations in Canggu, Seminyak, Sanur, and Ubud, provides comprehensive optician services, including free eye exams, prescription glasses, repairs, and bespoke eyewear tailored to your needs.

Now, our client is looking for a powerhouse Director of Digital Marketing, a visionary leader with a strong background in fashion, who’s ready to shape the future of our brand and drive our presence to the next level.

This is a key leadership position for an experienced marketer with deep roots in the fashion, luxury, or lifestyle space. You’ll bring global insight, sharp strategic thinking, and the ability to build and lead an in-house marketing team from the ground up.

What You’ll Be Driving:

• Build, lead, and mentor a high-performing internal marketing team.
• Design and execute impactful strategies across branding, digital, PR, retail, and partnerships.
• Bring clarity, structure, and bold energy to our marketing approach.
• Work closely with our founders and designers to bring creative vision to life.
• Be hands-on, decisive, and proactive from day one.

What You Bring:

• A background in fashion or luxury brands, with a proven track record in marketing for these industries.
• A senior marketing expert with experience in fashion, lifestyle, or luxury brands.
• A strategic thinker who’s also creatively driven and results-oriented.
• Exceptionally fluent in English (written, verbal, and professional communication).
• Detail-obsessed, highly organized, and passionate about what you do.
• A team builder, motivator, and natural leader.
• Excited to bring order, growth, and purpose to a fast-moving brand.

If you're ready to take the reins and lead with purpose, we’d love to hear from you.