Marketing Manager

PT. TIRTA KUMALA SARI; Daerah Khusus Ibukota Jakarta; On-site; IDR 100,000,000 - 200,000,000; Full time

Job summary

A leading company in the beauty industry is seeking a Marketing Manager to develop and execute strategic marketing plans. The ideal candidate will have strong leadership skills, a solid background in digital marketing, and experience in the beauty sector. Responsibilities include managing marketing strategies across various platforms, conducting market research, and leading a team to achieve company goals.

Qualifications

• Minimum of 4 years experience in retail and the beauty industry.
• Proven experience as an online marketing and social media manager.

Responsibilities

• Developing and executing strategic marketing plans.
• Implementing marketing strategies across online and offline platforms.
• Conducting market research to identify consumer insights and market trends.

Skills

Leadership

Analytical

Interpersonal

Problem-Solving

Communication

Digital Marketing

SEO

SEM

Social Media

Education

Bachelor's Degree

Job description

Job Description for Marketing Manager at PT. Tirta Kumala Sari

Established in 2017, PT. Tirta Kumala Sari distributes O.TWO.O, a cosmetic brand from China that offers high-quality facial makeup products aimed at enhancing the beauty and elegance of Indonesian women. O.TWO.O's tagline is: “Make beauty become daily”, emphasizing its commitment to providing products suitable for both daily use and special events. The brand features elegant packaging and high-quality formulas, ensuring reliability and daily confidence for users.

Qualifications:

1. Bachelor's Degree in marketing, business studies, mass communication, or related fields
2. Minimum of 4 years experience in retail and the beauty industry
3. Proven experience as an online marketing and social media manager
4. Excellent command of English and Bahasa Indonesia (Mandarin is a plus)
5. Strong leadership, analytical, interpersonal, problem-solving, and communication skills
6. Ability to multitask with meticulous attention to detail
7. Intercultural sensitivity, proactive, and resourceful attitude
8. Understanding of digital marketing, SEO, SEM, Facebook Ads, and social media platforms
9. In-depth knowledge of beauty trends, cosmetics, and skincare
10. Availability to join as soon as possible

Responsibilities:

1. Developing and executing strategic marketing plans
2. Implementing marketing strategies across online and offline platforms
3. Presenting marketing ideas, programs, strategies, and budgets
4. Managing communication channels including digital, social media, displays, and print media
5. Creating and evaluating strategies, managing risks, and ensuring achievement of company goals
6. Developing team skills, both hard and soft skills
7. Monitoring KOL and affiliate channels
8. Conducting market research to identify consumer insights and market trends
9. Providing product training when needed
10. Coordinating public relations and promotional activities