Product Design Lead

GoTo Group; Daerah Khusus Ibukota Jakarta; On-site; IDR 30,000,000 - 90,000,000; Full time

Job summary

An established industry player is seeking a Head of Product Design to lead the design vision across a diverse ecosystem of products. This pivotal role involves driving design strategy, enhancing user experiences, and fostering a culture of creativity and innovation. The ideal candidate will have extensive experience in design leadership, a strong analytical mindset, and a passion for user-centric solutions. Join a vibrant team dedicated to transforming the lives of millions across Southeast Asia through impactful design and collaboration. This is an exciting opportunity to shape the future of user experiences in a fast-paced, dynamic environment.

Qualifications

• 10+ years in design, with 5+ years in a leadership role within tech or consumer-facing products.
• Proven ability to scale and lead design teams while inspiring collaboration.

Responsibilities

• Define and execute design strategies that align with product goals and user needs.
• Build and inspire a multidisciplinary design team, fostering creativity and collaboration.

Skills

Design Strategy

Team Leadership

Brand Identity Development

User-Centric Solutions

Analytical Expertise

Innovation Focus

Customer-Centric Mindset

Education

Bachelor's degree in Design or related field

Job description

About The Role

As the Head of Product Design at Gojek, you’ll lead the charge in shaping and evolving the design vision across our entire ecosystem of products. This is a pivotal role where you’ll drive Gojek’s design strategy, ensuring seamless and memorable experiences for millions of users across Southeast Asia. In the first six months, you’ll tackle the challenges of unifying design across diverse products, enhancing scalability through robust design systems, and fostering a team culture of creativity and innovation. Partnering with Product, Engineering, and Marketing leaders, you’ll ensure that Gojek’s design outcomes not only meet user and business needs but set industry standards for excellence.

What You Will Do

• Design Strategy & Vision: Define and execute design strategies that align with product goals, user needs, and brand identity.
• Team Leadership & Growth: Build, mentor, and inspire a multidisciplinary design team, fostering creativity, collaboration, and innovation.
• Brand Identity Development: Oversee brand elements—typography, iconography, tone, and more—to deliver a unified and distinctive user experience.
• Cross-Functional Collaboration: Partner with Product, Engineering, and Marketing teams to ensure cohesive and impactful user experiences across touchpoints.
• User-Centric Solutions: Champion user research and insights to inform design decisions, enhancing usability and functionality.
• Product Consistency & Innovation: Develop and scale design systems that ensure consistency while enabling innovation across platforms.
• Cultural Leadership: Build a culture of excellence, empathy, and inclusivity within the design team and the broader organization.
• Impact Measurement: Define and track design success metrics to continuously improve product quality and user satisfaction.

What You Will Need

• Experience: 10+ years in design, with at least 5 years in a leadership role, ideally within tech, mobility, or consumer-facing products (e.g., ride-hailing, food delivery, fintech, e-commerce).
• Leadership Skills: Proven ability to scale and lead design teams across multiple product areas and platforms while inspiring cross-functional collaboration.
• Strategic Thinking: Strong track record of delivering impactful design solutions that balance user needs with business objectives at scale.
• Analytical Expertise: Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
• Innovation Focus: Ability to foster a culture of innovation, adaptability, and creativity in a fast-paced environment.
• Fast & Agile: Comfortable working in a dynamic, high-growth setting with the ability to pivot and deliver under changing circumstances.
• Customer-Centric Mindset: Passion for delivering exceptional user experiences through innovative design and technology.
• Visionary Leadership: Ability to align and inspire teams around a shared vision while maintaining a hands-on approach to ensuring design excellence.

About The Team

The Gojek Design Team is a vibrant, diverse collective of around a hundred designers spread across two countries; we are creative thinkers and innovators who are passionate about solving complex problems and creating impactful user experiences. We value collaboration, delight, and a user-first mindset. Working with us means being part of a supportive environment where your ideas are valued and you have the freedom to experiment and grow. Together, we envision, create, and support products and services that profoundly improve the lives of our customers.

Since our humble beginnings in 2015 as a small team of 15 designers, we’ve expanded in tandem with Gojek’s growth, bringing over 24 different products to life. Along the way, we’ve tackled numerous challenges, from refining our design processes to fostering a design-centric philosophy company-wide. Our journey has been one of continuous evolution, improving the quality of our outcomes, expanding our influence within the organisation, and relentlessly advocating for our customers. We're committed to continuous learning and improvement, and we celebrate our successes as a team.

Join us and be a part of a team that’s not just shaping products but transforming the lives of millions of users across Southeast Asia.