Senior Marketing Communications Specialist

Everbest Group; Serang; On-site; IDR 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Communications Specialist to elevate fashion experiences. This role involves managing communication strategies, collaborating with mall partners, and orchestrating events to enhance brand visibility. The ideal candidate will thrive in a dynamic environment, leveraging strategic partnerships and influencer marketing to drive sales. Join a passionate team that values creativity and innovation, and make a significant impact in the fashion industry while enjoying growth opportunities and a collaborative culture.

Benefits

Insurance and BPJS

Lunch

Sports

Learning and Growth Opportunities

Employee Appreciation Events

Refer-a-Friend Program

Qualifications

• Bachelor's degree in any major is required.
• Excellent communication and presentation skills are essential.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Manage and execute communication strategies to enhance brand presence.
• Develop relationships with mall management for promotional activities.
• Plan and execute in-store events and promotions.

Skills

Communication Skills

Strategic Thinking

Project Management

Problem-Solving

Influencer Marketing

Education

Bachelor's Degree

Job description

Senior Marketing Communications Specialist

Built on a Passion for People and Design

Since 1979, Everbest has been committed to bringing together style and quality. What began as a vision to craft accessible fashion has grown into a beloved brand across Asia. Our collections of shoes, handbags, and accessories are thoughtfully designed to reflect the unique needs of our customers—well-crafted, versatile, and made for every moment. We believe that fashion should be both beautiful and attainable, and we strive to make that a reality in every piece we offer.

Role Overview

We are looking for passionate, driven individuals who are ready to make their mark in the world of fashion. As part of our dynamic team, you’ll play a key part in helping us elevate everyday fashion.

Job Overview:

The Marketing Communication Specialist will be responsible for managing and executing communication strategies that enhance the brand's presence in retail environments, both online and offline. This role involves close collaboration with mall partners, Key Opinion Leaders (KOLs), and internal teams to drive customer engagement and sales. The ideal candidate will have a strong understanding of the fashion retail industry and experience in orchestrating events, promotions, and strategic partnerships.

What You’ll Do:

Mall Partnerships:

Collaboration with Mall Management:

Develop and maintain relationships with mall management teams to secure prime locations for pop-up stores, promotional displays, and events. Negotiate and coordinate marketing initiatives with malls to boost brand visibility and foot traffic. Work with mall partners to feature the brand in campaigns, seasonal promotions, and loyalty programs.

Strategic Planning:

Create and execute annual plans with malls, aligning with marketing calendars and sales goals. Review performance and adjust strategies to maximize impact.

Key Opinion Leaders (KOLs):

Influencer Marketing:

Identify and engage fashion influencers and KOLs aligned with the brand. Develop strategies leveraging KOLs' reach for product launches and campaigns. Manage relationships to ensure positive collaborations.

Campaign Coordination:

Coordinate KOL involvement in launches, content creation, and social media promotions. Track campaign performance using analytics to measure ROI and refine strategies.

In-Store Activities (Events & Promotions):

Event Planning and Execution:

Plan and execute in-store events like product launches, fashion shows, and seasonal promos. Collaborate with visual teams for displays and promotional materials. Manage logistics, staffing, vendors, and budgets.

Promotional Strategies:

Develop in-store promotion strategies aligned with marketing goals. Analyze success through sales data and customer feedback, adjusting as needed. Enhance customer connection via VIP events, styling sessions, and loyalty programs. Train staff for promotions and customer service during events.

Event Management:

Brand Events:

Plan and oversee larger brand events such as fashion shows and influencer meet-and-greets. Coordinate with vendors and develop event concepts that reflect the brand identity.

Qualifications:

• Bachelor's degree in any major
• Excellent communication and presentation skills
• Ability to manage multiple projects in a fast-paced environment
• Strong strategic thinking and problem-solving skills
• Languages: Bahasa and English

Why Work at Everbest?

At Everbest, we celebrate creativity and innovation. Our passionate team cares deeply about fashion and customer experience. Join us to be part of a brand shaping the future of fashion.

We offer:

• Growth opportunities: continuous learning and development
• Collaborative culture: diverse, creative, and inspiring team
• Impactful work: help shape the future of fashion and create meaningful customer experiences

• Insurance and BPJS
• Lunch
• Sports
• Learning, growth, and career development
• Employee appreciation events
• Refer-a-Friend Program