Digital Marketing & ECommerce Manager

Talent Search Recruitment; Daerah Khusus Ibukota Jakarta; On-site; IDR 30,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic Digital Marketing & ECommerce Manager to drive growth and innovation in the FMCG sector. This role involves leveraging consumer insights to develop effective marketing strategies and collaborating with diverse teams to enhance brand positioning. With a focus on data-driven decision-making, you will lead the commercialization of new products and explore innovative approaches to maximize market opportunities. If you're passionate about consumer behavior and eager to make a significant impact in a fast-paced environment, this is the perfect opportunity for you.

Qualifications

• 4-5 years of marketing experience with a focus on consumer insights.
• Strong leadership and decision-making skills to drive brand growth.

Responsibilities

• Develop data-driven strategies for brand growth and innovation.
• Collaborate with cross-functional teams to implement effective marketing strategies.

Skills

Marketing Experience

Leadership Skills

Analytical Skills

Communication Skills

Critical Thinking

Self-Motivation

Consumer Insights

Strategic Planning

Job description

About the job: Digital Marketing & ECommerce Manager

Our client specializes in FMCG products, particularly in personal care.

This role is responsible for driving growth, profit, and market share for our brands by leading the analysis of consumer insights and trends to build sustainable competitive advantages through innovation.

Responsibilities

• Leverage experience in new product development within the industrials sector, with exposure to both commercial and technological development functions.
• Manage projects to ensure timely and budget-compliant delivery; exhibit decision-making skills around investment options to mitigate risk and maximize returns.
• Deeply understand consumer motivations, cultural contexts, and the business landscape; utilize marketplace data and trends for human-centric consumer insights.
• Develop data-driven strategies for category, portfolio, and brand growth.
• Collaborate with internal teams such as R&D, Technical Applications, Sales, Finance, and Operations, as well as external agencies, to plan innovative consumer experiences and challenge the status quo for profitable growth.
• Partner with Sales and Customers to implement effective strategies and succeed in an omni-channel environment, maximizing retail opportunities and delivering measurable results.
• Identify new opportunity spaces based on consumer and category insights.
• Define the brand's unique positioning and prioritized consumer benefits to guide innovation strategies.
• Generate and validate concepts with consumers, assessing them on key criteria to build a 2-5 year portfolio pipeline.
• Explore and incorporate innovative approaches, including new business models, distribution strategies, licensing, and strategic partnerships.
• Develop business plans and lead the commercialization of new products in collaboration with cross-functional teams.
• Manage the transition process for new product launches to ensure smooth handoffs and successful market entry.

Skills and Qualifications

• Minimum 4-5 years of marketing experience.
• Strong results-driven mentality with leadership, decision-making, analytical skills, effective communication, critical thinking, self-motivation, and a passion for consumers.
• Experience in developing strategic brand and product plans, including commercialization strategies.
• Proven ability to work with cross-functional teams and external agencies.
• Capability to influence and lead beyond the marketing department.
• Skill in identifying consumer insights and translating them into innovative products and marketing strategies.
• Deep understanding of key P&L drivers.
• Ability to analyze data critically and synthesize insights into actionable strategies to achieve business goals.