Loyalty Marketing Associate Manager

PT Trinusa Travelindo; Serang; On-site; IDR 30,000 - 70,000; Full time

Job summary

An innovative tech startup is seeking a dynamic professional to lead customer loyalty initiatives. This role involves designing and managing loyalty programs that resonate with customers, fostering emotional loyalty through unique experiences, and driving business results. The ideal candidate will have extensive experience in marketing, particularly in customer retention and loyalty programs, and possess strong analytical and leadership skills. Join a vibrant team dedicated to transforming the Indonesian travel marketplace and making travel more accessible for everyone.

Qualifications

• 5+ years in marketing with a focus on customer retention and loyalty.
• Strong analytical skills with expertise in data-driven decision-making.

Responsibilities

• Design and manage customer loyalty programs aligned with business goals.
• Measure program performance and refine strategies based on insights.

Skills

Customer Retention

Loyalty Programs

Lifecycle Marketing

Data Analysis

Communication Skills

Leadership

Education

Bachelor's Degree in Marketing or related field

Job description

• Design, launch, and manage customer loyalty programs that align with business objectives
• Define the rewards structure, including points system, tiers structure, earning/redemption rules, and experiential benefits
• Design customer segmentation framework based on RFM score and develop tailored engagement strategies for each segment, focusing on high-value customers, at-risk and dormant users
• Create campaigns that encourage loyalty program participation, drive repeat purchases & cross-sell/up-sell strategy, and generate more higher value users
• Foster emotional loyalty by delivering value-added experiences beyond discounts or points
• Measure program performance through key metrics such as retention rate, CLV, and redemption rates. Use insights to refine loyalty strategies and create targeted customer segments
• Collaborate with CRM and Performance Marketing team to plan loyalty-focused marketing campaigns across multiple channels (Push notifications, email, in-app, etc.)
• Develop clear and compelling messaging guidelines to communicate program benefits and updates and ensure consistent branding and a positive customer experience at all loyalty touchpoints
• To ensure the quality of our customers, Retention and Loyalty Program

Job Description

• Design, launch, and manage customer loyalty programs that align with business objectives
• Define the rewards structure, including points system, tiers structure, earning/redemption rules, and experiential benefits
• Design customer segmentation framework based on RFM score and develop tailored engagement strategies for each segment, focusing on high-value customers, at-risk and dormant users
• Create campaigns that encourage loyalty program participation, drive repeat purchases & cross-sell/up-sell strategy, and generate more higher value users
• Foster emotional loyalty by delivering value-added experiences beyond discounts or points
• Measure program performance through key metrics such as retention rate, CLV, and redemption rates. Use insights to refine loyalty strategies and create targeted customer segments
• Collaborate with CRM and Performance Marketing team to plan loyalty-focused marketing campaigns across multiple channels (Push notifications, email, in-app, etc.)
• Develop clear and compelling messaging guidelines to communicate program benefits and updates and ensure consistent branding and a positive customer experience at all loyalty touchpoints
• To ensure the quality of our customers, Retention and Loyalty Program

Minimum Qualifications

• Minimum 5 years of experience in marketing, with a strong focus on customer retention, loyalty programs, or lifecycle marketing within the OTA or e-commerce industry
• Proven track record of developing and executing successful retention strategies that drive measurable business results
• Strong understanding of loyalty program design and customer lifecycle marketing
• Strong analytical skills, with expertise in data-driven decision-making, customer segmentation, and predictive modeling
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels of the organization.
• Leadership experience, with a demonstrated ability to build and manage high-performing teams.
• Deep understanding of the OTA industry, including customer behavior, market trends, and competitive landscape.
• Ability to thrive in a fast-paced, dynamic environment with shifting priorities and demands.
• Passionate about delivering exceptional customer experiences and fostering long-term loyalty.

Traveloka (traveloka.com) is a tech startup based in Jakarta. We aim to revolutionize Indonesian travel marketplace and make it more accessible to travelers across the country. Since it is a mammoth of a task, we'd love to have talented people from diverse backgrounds who can help us achieve our mission. We are committed to building a dynamic workplace where people truly enjoy their work and feel that they can really have an impact.

Traveloka (traveloka.com) is a tech startup based in Jakarta. We aim to revolutionize Indonesian travel marketplace and make it more accessible to travelers across the country. Since it is a mammoth of a task, we'd love to have talented people from diverse backgrounds who can help us achieve our mission. We are committed to building a dynamic workplace where people truly enjoy their work and feel that they can really have an impact.

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