Marketing & Activation Manager – Beauty Industry

PT Talenta Eksekutif Asia (Matcha Talent); Daerah Khusus Ibukota Jakarta; On-site; IDR 100,000,000 - 200,000,000; Full time

Job summary

A fast-rising local skincare brand is seeking a Marketing & Activation Manager to lead brand marketing and digital strategies across Southeast Asia. The ideal candidate will have a strong background in the beauty industry and be skilled in influencer partnerships and event activations. This role offers creative freedom and the opportunity to make a significant impact in a dynamic team environment.

Benefits

Creative Freedom

Dynamic Team Environment

Qualifications

• Minimum 5 years in brand marketing and 4 years in event/activation management.
• Fluent in English; experience with affiliate marketing is a plus.

Responsibilities

• Develop and execute multi-channel marketing campaigns.
• Lead and mentor the marketing team.
• Build and manage relationships with key influencers.

Skills

Leadership

Digital Marketing

Strategic Execution

Influencer Management

Job description

Marketing & Activation Manager – Beauty Industry

Our client is a fast-rising local skincare brand focused on delivering high-quality, safe, and gentle skincare solutions. Partnering with a renowned manufacturer in Guangzhou, China, the brand uses a blend of active and natural ingredients to create products suitable for all skin types—especially sensitive and acne-prone skin.

All products are certified by Indonesia’s BPOM and include moisturizers, serums, sunscreens, masks, and cleansers. With a mission to empower individuals with healthier skin, the company continues to grow through product innovation and digital engagement.

Role Overview:

We are seeking an experienced, creative, and strategic Marketing & Activation Manager to lead our brand marketing, digital content, influencer partnerships, and event activation efforts across Southeast Asia. This role is ideal for someone who thrives in the beauty industry, combines data-driven marketing with creative excellence, and can integrate on-ground activations into broader marketing campaigns.

Key Responsibilities:

• Brand Marketing & Digital Strategy: Develop and execute multi-channel marketing campaigns to enhance brand awareness, engagement, and conversion.

• Lead and mentor the marketing team across creative, content, and social media functions.

• Oversee digital content across Instagram, TikTok, and other platforms aligned with beauty industry trends.

• Analyze customer behavior and campaign performance to continuously refine strategy.

• KOL & Influencer Management: Build and manage relationships with key influencers and KOLs in the beauty industry.

• Lead briefing, content planning, performance analysis, and trend forecasting for influencer campaigns.

• Event & Activation Leadership: Plan and execute brand activations, pop-ups, and large-scale events to drive visibility and consumer engagement.

• Create and implement standardized SOPs for consistent, high-impact regional activations.

• Integrate event strategies with 360° marketing and commercial goals.

• Strategic Collaboration & Budgeting: Collaborate with product, sales, and operations teams to align marketing with business goals.

• Manage marketing and activation budgets, ensuring efficiency and measurable ROI.

• Performance Monitoring & Optimization: Set KPIs and track brand marketing and activation metrics to inform continuous improvement.

• Leverage data and insights to drive decision-making and process optimization.

Qualifications:

• Experience: Minimum 5 years in brand marketing and at least 4 years in event/activation management within the beauty, personal care, or FMCG industry.

• Team Leadership: Proven experience leading cross-functional marketing and activation teams.

• Digital Expertise: Deep knowledge of Instagram, TikTok, and influencer strategies.

• Strategic Execution: Ability to connect creative campaigns with sales-driven outcomes.

• Language: Fluent in English; experience with affiliate marketing is a plus.

• Work Setup: Willing to work on-site at South Jakarta.

Why Join Us?

• Join a fast-growing skincare brand with strong market momentum.

• Lead end-to-end brand strategy with creative freedom and high impact.

• Work in a dynamic, beauty-driven team environment where innovation is celebrated.

To Apply:

Click the Apply button below, or for a confidential application, please email your resume, key achievements, and contact information directly to:
[emailprotected]

About MatchaTalent:
MatchaTalent is a next-gen recruitment platform connecting exceptional talent with leading companies across industries. We're here to challenge the exclusivity of traditional recruitment firms that often compromise speed and match quality for profit. Our mission is to build a more inclusive, scalable, and tech-enabled hiring ecosystem.

Think of Matcha Talent as the Airbnb | Grab | Gojek of recruitment—empowering professionals and firms to collaborate, source top candidates, and deliver outstanding results globally.

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