Country Manager Malaysia

Youvit; Indonesia; On-site; USD 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Country Manager for Malaysia to lead strategic planning and drive revenue growth in the health and beauty sector. This role involves managing relationships with key retailers, executing impactful marketing programs, and leading a cross-functional team. The ideal candidate will have a strong background in modern trade retail, a passion for brand building, and the ability to thrive in fast-paced environments. If you're ready for an adventurous journey and want to make a significant impact in a growing company, this opportunity is for you.

Benefits

Market Competitive Salary

ESOP Program

Flexible Working Environment

Health Insurance

Qualifications

• 5+ years in Consumer Goods, preferably Health & Beauty.
• Strong track record in Modern Trade Retail.
• Experience in brand building and business management.

Responsibilities

• Develop and execute go-to-market strategies.
• Drive revenue growth through various channels.
• Build strong relationships with key accounts.

Skills

Modern Trade Retail

Analytical Skills

Brand Building

Communication Skills

Problem-Solving Skills

Education

Bachelor's in Business/Marketing

MBA

Tools

CRM

Retail Audit Tools

Job description

Co-Founder & COO @ Youvit | Making Health Delightful in Emerging Asia

Responsibilities

Responsibilities of our Country Manager for Malaysia, include but are not limited to:

• Strategic Planning: Develop and execute a comprehensive go-to-market strategy covering pricing, trade terms, route-to-market, and portfolio priorities.
• Sales & Revenue Growth: Drive revenue and market share through a mix of modern trade, general trade (where relevant), and digital commerce channels.
• Customer Relationship Management: Build strong joint business plans with key accounts and lead quarterly reviews to optimize sell-in and sell-out performance.
• Watsons Singapore Management: Maintain quarterly strategic reviews with the Watsons Singapore team to ensure alignment, continuity, and growth.
• Guardian Brunei Management: Maintain quarterly strategic reviews with the Guardian Brunei team to ensure alignment, continuity, and growth.

2. Retail, Distribution & Trade Marketing

• Retail & Distribution Management: Expand Youvit’s presence by onboarding and nurturing strong relationships with key retailers, wholesalers, and regional distributors.
• Marketing & Brand Building: Execute impactful brand and trade marketing programs (online & offline) to support visibility, conversion, and consumer pull.
• Activation & Execution: Ensure flawless in-store execution (availability, visibility, planogram, POS materials) via modern trade or retail execution partners.
• Field Force Management: Monitor field force productivity metrics (e.g., Perfect Store, Coverage, Calls).
• Market Research & Strategy: Continuously analyze competitive landscape, consumer insights, and retail trends to sharpen category and channel strategies.
• Product Development: Lead local innovation input by providing structured feedback to Product Development on white space and product performance.

4. Finance, Supply Chain & Compliance

• Financial & Performance Management: Full P&L responsibility. Track KPIs, optimize budgets, and report monthly results with corrective action plans when needed.
• Supply Chain & Demand Planning: Coordinate with central teams to forecast demand accurately and ensure optimal inventory and on-time delivery.
• S&OP Routines: Implement S&OP routines and liaise with the internal supply chain team to prevent stockouts or overstock.
• Regulatory & Compliance Oversight: Ensure that all products, communications, and claims are fully compliant with Malaysian (and Singaporean) regulations.

5. People & Culture

• Team Leadership: Build and manage a growing cross-functional team (currently 4 pax), fostering a high-performance, high-ownership culture aligned with Youvit values.
• Talent Development: Nurture talent via coaching, clear goal setting, and structured performance reviews.
• Field Force Training: Implement routines for frontline team feedback, internal training, and cross-department collaboration.
• Brand Ambassador: Serve as the cultural ambassador of Youvit in Malaysia and Singapore – upholding company values internally and externally.

6. Reporting & Communication

• Business Reporting: Deliver structured monthly reporting to HQ covering revenue performance, account status, market dynamics, and key action items.
• Business Intelligence: Utilize CRM, retail audit tools, and dashboards to create visibility across the leadership team on execution KPIs.

Qualifications

We are looking for seasoned leader with the following qualifications:

Experience & Background

• Strong track record in Modern Trade Retail.
• 5+ years in Consumer Goods (preferably Health & Beauty)
• Passion for brand building and business management
• Exposure to both start-up (hands-on) and corporate (best-practice) environments
• Demonstrated strong analytical skills - 'getting-things-done' over a process driven mentality; systematic thinking, strong analytical, communication and excellent problem-solving skills.

Cultural

• Fluent in English (bonus: Chinese & Malay)
• Strong commercial instincts with passion for Health & Beauty
• Someone who lives the category (e.g. health & beauty enthusiast)
• High integrity, grit, and ownership mindset
• Agile in fast-paced and ambiguous environments
• Data-driven with strong analytical & execution skills

Education & Technical Competence

• Bachelor's in Business/Marketing (MBA preferred)
• Experienced in brand building, sales, and business management
• Proven success in launching and scaling brands in international markets

Local Relevance

• Majority of professional experience in Malaysia
• Familiar with regulatory & market dynamics in vitamins/supplements

Snapshot of the Role

A potential match is street-smart, ‘hungry', and willing to embark on an adventurous journey throughout life! We prefer entrepreneurial and energetic ‘can-doers’ that prefer to work in the trenches versus sitting in a suit in a fancy office. Corporate bureaucrats are advised not to apply!

Title : Country Manager Malaysia

Location : Malaysia

Language : Fluent in English & local language

Education : University Degree

Experience : 5+ years in Consumer Goods (preferably Health & Beauty)

Contract : Three-month fit-period, full time position afterwards

Reportingto : CEO / COO

Remuneration : Market Competitive + ESOP Program

Corporate - Regional Director of Commercial