Media Activation Executive (Display)

GroupM; Daerah Khusus Ibukota Jakarta; On-site; USD 30,000 - 60,000; Full time

Job summary

Join a forward-thinking company as a key member of the APAC programmatic team, where you'll manage and execute media campaigns across diverse markets. This role offers a unique opportunity to enhance your skills in digital marketing and programmatic advertising while working with top-tier professionals. You'll be responsible for ensuring campaign success through meticulous planning and execution, all while fostering a collaborative and engaging work environment. If you're passionate about digital marketing and eager to make an impact, this is the perfect opportunity for you.

Qualifications

• Strong analytical skills with a passion for numbers and data insights.
• High attention to detail and excellent organizational abilities.

Responsibilities

• Manage and execute programmatic media campaigns across multiple markets.
• Ensure timely launch and compliance with platform best practices.

Skills

Analytical Skills

Attention to Detail

Relationship Management

Organizational Skills

Interest in Programmatic Advertising

Education

Bachelor's Degree from a Top-Tier University

Tools

Excel

Google Sheets

DV360

The Trade Desk

MediaMath

Job description

About Media Futures Group (MFG) Google has consolidated its media agency partnership into WPP’s GroupM, building on the world-class digital work that Essence has delivered for Google for over 17 years. Media Futures Group (MFG) is a bespoke team committed to delivering a more strategic, creative, and integrated media approach to drive better business results. The MFG team comprises top-tier digital, offline, and integrated media experts working together to enhance media’s contribution to Google’s business. MFG is powered by EssenceMediacom and other parts of GroupM globally.

About the role

As a member of the MFG APAC programmatic team, you will assist in executing the tactical planning, setup, and activation of programmatically purchased media campaigns across one or more countries via demand-side platforms (DSP) or self-service ad platforms. Campaign objectives can include branding (awareness, consideration, intent) and direct response (usage, acquisition, ROAS), utilizing real-time and guaranteed buying across open exchanges and direct publishers as needed.

Role responsibilities include but are not limited to:

1. Supporting 1-2 markets/accounts directly.
2. Owning the end-to-end management of one campaign at a time while assisting with others as needed.
3. Focusing approximately 100% of time on individual campaign assignments.
4. Supporting/owning the delivery of programmatic media plans, wrap-ups, and milestones using established best practices aligned with client strategies and timelines.
5. Launching campaigns on time, ensuring compliance with platform best practices (naming conventions, IO/LI structure, frequency settings, prebid, etc.) without gating issues.
6. Consistently delivering daily/weekly tasks such as pacing, reporting, and data integrity.
7. Achieving campaign objectives by EOQ (KPIs, 65% viewability, 95% pacing) and flagging pacing issues promptly.
8. Enhancing knowledge of media planning fundamentals (reach, frequency, channels, formats).
9. Developing understanding of tactical essentials including inventory and data sources.
10. Tracking campaign details meticulously (pacing, performance).
11. Growing knowledge of related disciplines such as Data Strategy, Analytics, AdOps, and Experience.
12. Understanding the programmatic/ad-tech ecosystem specific to APAC markets.
13. Gaining insight into the overall campaign lifecycle and programmatic’s role within it.
14. Communicating planning successes, issues, and escalations to line managers promptly.
15. Prioritizing tasks effectively with minimal oversight, assessing cost/benefit to decide priorities.

Desired background experience:

Required:

• A minimum qualification from a top-tier university or equivalent.
• High attention to detail and excellent organizational skills.
• Strong interpersonal and relationship management skills.
• Analytical skills and a passion for numbers; ability to analyze data, draw insights, and develop recommendations.
• Proficiency in Excel and/or Google Sheets (pivot tables, Vlookups, etc.).
• Interest in programmatic, ad, and mar-tech industries.
• Passion for digital marketing and awareness of industry trends.

Desirable:

• Experience with programmatic/ad-tech buy-side roles (agency, trading desk, DSP).
• Experience deploying campaigns on enterprise DSPs (e.g., DV360, The Trade Desk, MediaMath).
• Experience with Google stack tools.
• Knowledge of programming languages such as HTML, Javascript, SQL, Python, R.

What you can expect from MFG

Our mission is to make advertising more valuable to the world by employing top talent to solve digital marketing challenges. We value qualities such as genuineness, results-focus, daring, and insightfulness. As an MFG employee, you will find a workplace that invests in your career, cares for you, and is engaging and fun. We foster an environment where you can be authentic and excel in your work.