Senior KOL Strategist

Talent Search Recruitment - Indonesia; Daerah Khusus Ibukota Jakarta; On-site; IDR 60,000,000 - 100,000,000; Full time

Job summary

An innovative beauty and skincare company is seeking a dynamic Marketing Strategist to lead influencer engagement and drive brand awareness. In this exciting role, you will conceptualize and manage strategies involving key opinion leaders (KOLs) across various sectors, ensuring impactful collaborations that resonate with current trends. Your expertise in market dynamics and content management will be pivotal in executing successful campaigns and maintaining administrative oversight. Join a forward-thinking team dedicated to empowering customers with high-quality skincare solutions, and make a significant impact in the beauty industry.

Qualifications

• Bachelor's degree in any related field is required.
• 3 years of experience as a Marketing Strategist/KOL Strategist.

Responsibilities

• Manage demand-driving strategies and events with influencers.
• Collaborate with the marketing team to boost engagement.
• Monitor industry trends and propose innovative strategies.

Skills

Strategic Marketing

KOL Management

Content Management

Market Acumen

English Proficiency

Education

Bachelor's Degree

Job description

Our client is a fast-growing beauty and skincare company in Indonesia, dedicated to providing high-quality, innovative, and dermatologist-approved products. With a strong commitment to self-care and confidence, the company focuses on combining science-backed formulations with the latest beauty trends. Through continuous research and development, our client aims to empower customers with effective and safe skincare solutions.

Responsibilities:

1. Conceptualize and manage demand-driving strategy, executing and creating events involving influencers and KOLs across beauty, technical, and popular culture.
2. Brainstorm with the marketing team on how to increase engagement by collaborating with certain KOLs.
3. Propose endorsement options, create lists, and execute strategies for micro, macro, mega, and celebrity KOLs.
4. Improve guidelines and ensure that the team understands the objectives and strategies while working on daily tasks in a timely manner.
5. Maintain all administrative documents: payment, contracts, document filing, and data tracking.
6. Monitor industry trends, competitor activities, and emerging KOLs to stay ahead of the curve and propose innovative influencer strategies.
7. Liaise on new product launches by ensuring consistent press coverage in core media categories.

Requirements:

1. Bachelor's degree in any related field.
2. Experience as a Marketing Strategist/KOL Strategist for 3 years.
3. Extensive comprehension of content management activities.
4. Good English proficiency in both writing and speaking.
5. Excellent market acumen and up-to-date with current social trends.